title - Comscore, Inc.

Al Jazeera Percent of Page Views by Region in 2010

Middle Eastern news network Al Jazeera credited 63.5 percent of its total page views in 2010 to the Middle East - Africa region. North America held the 2nd place majority with 16.7 percent of pages viewed in 2010.
39% - ights/Infographics/Al-Jazeera-Percent-of-Page-Views-by-Region-in-2010

Analysis of Internet Auto Insurance Purchasing Behavior

Over the last decade, insurance companies have become immersed in applications of predictive modeling. One application of predictive modeling that has received a lot of attention but has not been implemented widely as of yet is an analysis of customer...
17% - ights/Presentations-and-Whitepapers/2011/Internet-Auto-Insurance-Purchasing-Behavior

Email Behavior Shifts in Asia Pacific

comScore recently published a blog post on consumers' changing email behaviors in the Asia Pacific region. Total minutes spent on web-based email throughout the region declined 10% in November 2010 versus November 2009. Within the region, markets showed...
39% - ights/Infographics/Email-Behavior-Shifts-in-Asia-Pacific

TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference

TOMORROW FOCUS AG and comScore, Inc. (NASDAQ: SCOR) presented the results of a study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich. The study, building upon previous research which...
17% - ights/Press-Releases/2011/1/TOMORROW-FOCUS-and-comScore-Announce-Results-of-Brand-Advertising-Online-in-Germany-Study-at-DLD-Conference

Average Hours spent on Social Networking Sites per Visitor across Europe

Spanish Internet users between the age of 15-24 spent most time on Social Networking sites with an average of 11 hours in December 2010, followed by 15-24 year olds from the UK and Italy. 35-54 year old Internet users in the UK spent on average more time...
39% - ights/Infographics/Average-Hours-spent-on-Social-Networking-Sites-per-Visitor-across-Europe

Ham Wars: How Search Impacts Your Dinner Table

Impulse decisions aside, grocery shoppers tend to be an informed (and often thrifty) bunch who turn to the Internet in increasing numbers to research and prep for their trip to the store. comScore's latest search data sheds some light on how consumers...
17% - ights/Blog/Ham-Wars-How-Search-Impacts-Your-Dinner-Table

What Would Don Draper Do In A Digital World

Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But there are still many more questions than answers in...
17% - ights/Presentations-and-Whitepapers/2011/What-Would-Don-Draper-Do-In-A-Digital-World

Accenture comScore and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites

Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store...
17% - ights/Press-Releases/2011/1/Accenture-comScore-and-dunnhumbyUSA-Announce-Initiation-of-Breakthrough-Study-to-Help-Improve-the-Value-of-CPG-Brand-Websites

Final Pre Christmas Push Propels U.S. Online Holiday Season Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November – December 2010 holiday season. For the holiday season-to-date, $30.81 billion has been spent...
17% - ights/Press-Releases/2010/12/Final-Pre-Christmas-Push-Propels-U.S.-Online-Holiday-Season-Spending

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Top 10 comScore Blog Posts of 2010