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Google Selects comScore as Brand Safety Measurement Provider
comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.
33% -
ights/Press-Releases/2017/4/Google-Selects-comScore-as-Brand-Safety-Measurement-Provider
Telecomscom Interview with Brian Jurutka
Brian Jurutka, Senior Vice President, Telecoms at comScore, talks to Telecoms.com at TM World Forum 2014 about comScore’s role in helping companies understand and monetize digital consumer relationships.
33% -
ights/Blog/Telecomscom-Interview-with-Brian-Jurutka
From TV to Total Video: How Integrated Video Planning Can Transition Advertising from ‘Upfronts’ to ‘Allfronts’
All media – including TV – are going digital. While TV remains the leading media channel for the vast majority of consumers, viewing time has largely been flat over the past several years while digital video viewing continues to explode. As more and more...
33% -
ights/Presentations-and-Whitepapers/2014/TV_to_Total_Video_Cross-Platform_Measurement_in_Action
comScores Value of a Digital Ad Whitepaper Available for Download
comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the key challenges preventing digital advertising from realizing...
33% -
ights/Press-Releases/2015/2/comScores-Value-of-a-Digital-Ad-Whitepaper-Available-for-Download
comScore in Association with IMS Announce New Research that Shows Insights into Audience Behaviors for the Main Mobile Apps in Latin America
comScore, a global leader in measuring the digital world, in association with Internet Media Services (IMS), leading digital marketing and communications company, released the results of the first edition of the research IMS Mobile in LatAm Study that...
33% -
ights/Press-Releases/2015/2/comScore-in-Association-with-IMS-Announce-New-Research-that-Shows-Insights-into-Audience-Behaviors-for-the-Main-Mobile-Apps-in-Latin-America
2015 U.S. Digital Future in Focus
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but...
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ights/Presentations-and-Whitepapers/2015/2015-US-Digital-Future-in-Focus
Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014
Last week comScore released our annual U.S. Digital Future in Focus report, highlighting the key trends in digital for 2014 with an eye towards what they mean for the coming year. If there continues to be a prevailing theme in digital it is the increasing...
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ights/Blog/Uber-Lyft-and-Tinder-Headline-List-of-Fast-Rising-Apps-of-2014
9 em cada 10 pessoas conectadas a internet na América Latina tem smartphone
comScore, Inc. and IMS Internet Media Services (IMS) today released the second edition of IMS Mobile in LatAm, a joint report on trends in digital consumption and mobile apps usage in six countries in the region (Brazil, Mexico, Argentina, Colombia, Peru...
33% -
ights/Press-Releases/2016/10/9-out-10-people-connected-to-internet-in-Latin-America-have-a-Smartphone
Global Facebook Viewability Reporting Going Live in comScore validated Campaign Essentials
comScore (NASDAQ: SCOR) today announced that Facebook viewability data will be available on a global basis directly through the Ad Validation module of validated Campaign Essentials™ (vCE®) later this month. The new reporting includes key viewability...
33% -
ights/Press-Releases/2016/9/Global-Facebook-Viewability-Reporting-Going-Live-in-comScore-validated-Campaign-Essentials
Activating Inventory 3 Key Lessons for Publishers to Unlock Hidden Revenue
Advancements in digital advertising technology have promised advertisers more granular, powerful targeting to help them reach specific or niche audiences. While these hyper-targeted ad segments are incredibly valuable for advertisers, the often manual...
33% -
ights/Blog/Activating-Inventory-3-Key-Lessons-for-Publishers-to-Unlock-Hidden-Revenue
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