Search for "letra el culevante" returned 1890 matches

A New Model for a New Era of CrossPlatform Measurement

With the merger of comScore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new comScore! Together we are creating a new model for cross-platform measurement that is built on a precise, innovation-led...
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The Effect of Non-Human Traffic on Your Ad Campaigns ROI

This is the first in a series of blog posts on combating the industry issues of ad fraud, non-human traffic and viewability. These posts will break down key impacts to the advertising ecosystem and share how comScore is leading the way in tackling these...
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The Vital Role Media Buyers Play in Fighting Ad Fraud

The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buyers play their own vital role in fighting ad fraud.
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Non-Human Traffic Why it Matters and Why You Should Care

Chances are you already know that ad fraud and non-human traffic (NHT) are big issues. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your...
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comScore Acquires Proximic to Bolster Pre Bid Solutions for Buyers and Sellers

comScore (NASDAQ: SCOR) today announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in Proximic’s...
30% - ights/Press-Releases/2015/5/comScore-Acquires-Proximic-to-Bolster-Pre-Bid-Solutions-for-Buyers-and-Sellers

Brand Safety Another Case for Increased Trust Transparency in Digital Advertising

comScore is working closely with industry partners to foster greater trust and transparency. We recently announced that we are working with YouTube on brand safety to give advertisers greater visibility into the content against which their ads are running....
30% - ights/Blog/Brand-Safety-Another-Case-for-Increased-Trust-Transparency-in-Digital-Advertising

comScore Media Metrix Ranks Top 50 US Desktop Web Properties for April 2014

comScore today released its monthly ranking of U.S. desktop web activity at the top online properties for April 2014 based on data from the comScore Media Metrix® service. Google Sites ranked as the top property on desktop with 192.3 million unique visitors,...
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comScore and Kantar Partner on Global Cross-Media Audience and Campaign Measurement

Earlier today, comScore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two companies – our products, technology, data assets, research...
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comScore Introduces Solution to Drive Data Activation for Digital Advertising at Scale

comScore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger advertising results. comScore Activation helps media sellers increase scale and achieve...
30% - ights/Press-Releases/2016/9/comScore-Introduces-Solution-to-Drive-Data-Activation-for-Digital-Advertising-at-Scale

Bringing Context to This Week’s Methbot News

When news about Methbot broke this week, it understandably sent waves of concern and confusion through the industry. However, while headlines suggest this is a major new phenomenon that has gone unnoticed by third-party measurement providers, that is...
30% - ights/Blog/Bringing-Context-to-This-Week-s-Methbot-News