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From Viral to Tribal: La próxima frontera de los medios
En esta presentación se profundiza en cómo los cambios en los medios están afectando los comportamientos a través de la Generación X, los Millennials y la Generación Z - mientras comparte nuevas investigaciones sobre las tendencias de consumo de noticias.
62% -
ights/Presentations-and-Whitepapers/2019/From-Viral-to-Tribal-La-proxima-frontera-de-los-Medios
Partners
Data Partners collect or receive information including personal information about your use of their services, browser, or device when you use their products, sites, and applications. Data Partners may collect this information in accordance with their...
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ut/Privacy/Partners
Comscores latest advertising report created in partnership with Campaign
Comscore’s latest advertising report, created in partnership with Campaign, reveals that advertisers are missing out on valuable audiences.
32% -
ights/Press-Releases/2019/11/Comscores-latest-advertising-report-created-in-partnership-with-Campaign
The Danger of Trusting Advertising Truisms
This white paper, created in partnership with Campaign, looks at examples where common assumptions about audiences can lead to sub-optimal marketing investments, and how challenging these assumptions can open untapped opportunities.
41% -
ights/Presentations-and-Whitepapers/2019/The-Danger-of-Trusting-Advertising-Truisms
Unpredictable But Comprehensively Measurable The View of Social from Shareablee s Client Summit
The Calm the F@*! Down Index is apparently a tool which marketers working in social media quote to help clients understand that chaos is inherent to the ecosystem. Unpredictable, uncomfortable and intense moments will and do happen when running a campaign...
34% -
ights/Blog/Unpredictable-But-Comprehensively-Measurable-The-View-of-Social-from-Shareablee-s-Client-Summit
Comscore Custom Solutions
En un mundo complejo y en constante cambio, las empresas deben actuar ante el entorno competitivo con respuestas que guíen su negocio hacia el éxito.
8% -
ducts/Comscore-Custom-Solutions
Unlocking the Addressable Future
Comscore invited industry stakeholders from across the media ecosystem to take part in a 50-minute workshop and explore the possibilities of an addressable future, including why addressable advertising is necessary, and the best way to position the addressable...
8% -
ights/Videos/Interview/Unlocking-the-Addressable-Future
YOUPIX 2019 and the State of Social in Latin America
It was a big week in Brazil for Shareablee earlier this month, where I was on the ground in Sao Paulo leading some workshops at Comscore and speaking at the YOUPIX Summit.
19% -
ights/Blog/YOUPIX-2019-and-the-State-of-Social-in-Latin-America
New Comscore Research Reveals Majority of UK Online Dating Users are not Digital Natives
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced the release of its 2019 Online Dating in the UK report, which reveals insights into the behaviours of online daters in the UK.
32% -
ights/Press-Releases/2019/9/New-Comscore-Research-Reveals-Majority-of-UK-Online-Dating-Users-are-not-Digital-Natives
The Online Grocery Shopper: An FMCG Brand Case Study
In our most recent Masterclass, Comscore’s Ira Xhelili takes an in-depth look at a Fast-Moving Consumer Goods (FMCG) brand case study to uncover the touchpoints and interactions that lead shoppers to buy groceries online.
8% -
ights/Presentations-and-Whitepapers/2019/The-Online-Grocery-Shopper-An-FMCG-Brand-Case-Study
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