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AIs Role in the Partnership of Data Creativity
The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new possibilities such as helping marketers shape or create...
8% -
ights/Blog/AIs-Role-in-the-Partnership-of-Data-Creativity
US Open Outpaces the NBA Finals in Tampa St Petersburg FL
Tampa-St. Petersburg, FL residents had plenty of sports to choose from this week, as the market earned over 66 million total hours of live television viewed.
23% -
ights/Blog/US-Open-Outpaces-the-NBA-Finals-in-Tampa-St-Petersburg-FL
NBA Finals Drive Ratings in Dallas Ft Worth TX
With 94M hours viewed this week, the Dallas-Ft. Worth, TX market continues to pull in some of the highest viewership in the country.
34% -
ights/Blog/NBA-Finals-Drive-Ratings-in-Dallas-Ft-Worth-TX
Why you need a hybrid targeting strategy
It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
11% -
ights/Blog/Why-you-need-a-hybrid-targeting-strategy
Advertising to Gen Z
Comscore's ‘Advertising to Gen Z’ report takes a deep dive into data around what makes this consumer tick
24% -
ights/Presentations-and-Whitepapers/2023/Advertising-to-Gen-Z
Indianapolis IN Start Your Engines
It was one of the biggest weekends of the year for residents of Indianapolis, IN, as the city welcomed the 107th Indianapolis 500 to the city’s Motor Speedway.
23% -
ights/Blog/Indianapolis-IN-Start-Your-Engines
Beleza e Lifestyle: digital e social, dados e insights
Saiba sobre o universo digital e social de um dos setores que mais crescem no Brasil: o da beleza! Fique por dentro das tendências que influenciam o estilo de vida de uma grande audiência conferindo os dados e insights do nosso mais recente estudo: Beleza...
21% -
ights/Presentations-and-Whitepapers/2023/Beleza-e-Lifestyle-digital-e-social-dados-e-insights
Local News Engages Audiences in Savannah GA
It was back to regularly scheduled programming this week, as residents of Savannah, GA earned the highest ratings of the week on local news telecasts.
21% -
ights/Blog/Local-News-Engages-Audiences-in-Savannah-GA
Kentucky Derby Takeover in Louisville KY
It was one of the busiest weekends of the year for Louisville, KY, as residents welcomed the 149th Kentucky Derby to Churchill Downs.
26% -
ights/Blog/Kentucky-Derby-Takeover-in-Louisville-KY
Comscore Reports First Quarter 2023 Results
Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended March 31, 2023.
7% -
ights/Press-Releases/2023/5/Comscore-Reports-First-Quarter-2023-Results
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