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Mobile Health Information Audience Jumps 125 Percent in the Past Year
The audience accessing health information content on their mobile device is on the rise in the U.S., quickly becoming one of the fastest-growing content categories.
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ights/Infographics/Mobile-Health-Information-Audience-Jumps-125-Percent-in-the-Past-Year
Android Captures Majority Share of US Smartphone Market
More than 104 million people in the U.S. owned smartphones during the three months ending in February 2012, up 14 percent versus November.
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ights/Infographics/Android-Captures-Majority-Share-of-US-Smartphone-Market
Italy is Fastest Growing EU5 Online Video Market
Italys online video audience grew by 8.3 percent from July to December 2011, making it the fastest growing market in EU5 (France, Germany, Italy, Spain and UK). Spain had the second highest growth rate (5 percent), followed by France with an increase...
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ights/Infographics/location_13389
What does the Louis CK Experiment Mean for the Future of Digital Content Distribution?
Ever since leading comedian Louis CK announced the release of his new stand-up comedy special for $5 over his website louisck.net, the media has been abuzz about the potential for this sort of digital distribution model to be successful and shift the...
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ights/Blog/What-does-the-Louis-CK-Experiment-Mean-for-the-Future-of-Digital-Content-Distribution
Closed Loop Cross-Platform Audience Reach with Comscore
As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
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ights/Presentations-and-Whitepapers/2024/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore
Comscore Campaign Ratings
Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms
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ducts/Advertising/Comscore-Campaign-Ratings
Holiday E-Commerce UK Germany France
Cyber Shopping in U.K., France and Germany Accelerates as Christmas Approaches
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ights/Press-Releases/2006/12/Holiday-E-Commerce-UK-Germany-France
Top 50 US Web Sites
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ights/Press-Releases/2008/08/Top-50-US-Web-Sites
comScore Enhances Online Video Measurement to Better Align with TV
I am extremely excited to share with you our announcement from earlier today that comScore has just introduced Video Metrix 2.0, the next generation of our industry leading online video measurement product. comScore was the first company to introduce...
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ights/Blog/comScore-Enhances-Online-Video-Measurement-to-Better-Align-with-TV
The Revenge of Neglected Brands
Many small brands are never advertised on TV and do not get to experience the glamour and rewards of brand advertising. Often, the reason is the unattractive economics of trying to reach a low incidence buyer base. For instance, in a product category...
22% -
ights/Blog/The-Revenge-of-Neglected-Brands
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