title - Comscore, Inc.

Cyber Monday Sees 3 Billion in Desktop Online Sales to Rank as Top US Online Spending Day in History

comScore today reported holiday season U.S. retail e-commerce spending from desktop computers for Cyber Monday 2017 and the holiday weekend following Thanksgiving. Cyber Monday reached $3.36 billion in desktop online spending, up 26 percent versus year...
8% - ights/Press-Releases/2017/11/Cyber-Monday-Sees-3-Billion-in-Desktop-Online-Sales-to-Rank-as-Top-US-Online-Spending-Day-in-History

Cómo se vivió en Redes Sociales el repechaje entre Perú y Nueva Zelanda

Los acontecimientos deportivos son ampliamente aprovechados por las marcas para el posicionamiento de sus productos. Adicionalmente, las redes sociales han agregado un ingrediente que permite potenciar la comunicación para lograr un mayor alcance y engagement...
18% - ights/Presentations-and-Whitepapers/2017/Como-se-vivio-en-Redes-Sociales-el-repechaje-entre-Peru-y-Nueva-Zelanda

How Retailers Can Close the Loop between Planning and Sales in a Cross Channel Environment

No time of the year is more competitive for retailers than the holiday season. With such concentrated advertising and buying activity, winning the hearts and minds of consumers is a challenge – but the potential payoff is huge.
8% - ights/Blog/How-Retailers-Can-Close-the-Loop-between-Planning-and-Sales-in-a-Cross-Channel-Environment

5 Trends for Retailers to Watch Out for this Holiday Season

The 2017 holiday season is shaping up to be a promising one. Consumer discretionary spending has been bolstered throughout the year by low unemployment, a growing stock market and a more optimistic consumer. Although aggregate spending trends are pointed...
11% - ights/Blog/5-Trends-for-Retailers-to-Watch-Out-for-this-Holiday-Season

YouTube Tune In Study Shows Ad Recency and Frequency Correlate with Viewership of TV Premieres

We recently conducted a set of studies for YouTube on behalf of cable TV advertising partners to determine the extent to which YouTube video ad exposure correlates with increases in TV viewership for show premieres. This innovative cross-platform research...
11% - ights/Blog/YouTube-Tune-In-Study-Shows-Ad-Recency-and-Frequency-Correlate-with-Viewership-of-TV-Premieres

comScore annonce le lancement de MMX Multi-Platform en France

comScore annonce aujourd’hui le lancement de MMX Multi-Platform, ainsi que des mises à jour majeures de Mobile Metrix en France, avec l’introduction de données issues du récent panel de consommateurs mobiles. L’introduction de ces données issues d’un...
12% - ights/Press-Releases/2017/10/comScore-annonce-le-lancement-de-MMX-Multi-Platform-en-France

Rock in Rio 2017 Qual foi a estrela do Palco Mundo com mais repercussao no digital

Em uma análise em conjunto, comScore e Social Studio, plataforma de listening de redes sociais, reuniram insights sobre como o Rock in Rio performou nas redes sociais.
20% - ights/Blog/Rock-in-Rio-2017-Qual-foi-a-estrela-do-Palco-Mundo-com-mais-repercussao-no-digital

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