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comScores Latest White Paper 2014 US Digital Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major...
9% - ights/Press-Releases/2014/4/comScores-Latest-White-Paper-2014-US-Digital-Future-in-Focus-Available-for-Download

comScore Reports November 2014 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for November 2014. Apple ranked as the top smartphone manufacturer...
9% - ights/Rankings/comScore-Reports-November-2014-US-Smartphone-Subscriber-Market-Share

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App

In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps...
9% - ights/Blog/Facebook-Messenger-Climbs-Mobile-App-Rankings-After-Unbundling-from-the-Big-Blue-App

UK Digital Market Overview September 2014

Your monthly snapshot of digital audience trends. The Total Digital Population stands at 47.3m Unique Visitors in September, marginally down (-1.5%) on the previous month. The audience accessing exclusively from Mobile or Tablet devices was 2.3m, or just...
9% - ights/Presentations-and-Whitepapers/2014/UK-Digital-Market-Overview-September-2014

Progressing Toward a Human GRP in Digital

Early into my tenure as comScore’s Chief Research Officer back in 2008, I argued in favor of the use of GRPs in digital measurement. It’s hard to believe now, but back then this was a controversial viewpoint among the digiterati who believed that reach...
9% - ights/Blog/Progressing-Toward-a-Human-GRP-in-Digital

comScore Provides Integration with Lotames DMP through its Digital Analytix Platform

comScore, Inc. and Lotame, a leading independent data management platform, today announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using rich web analytics data.
9% - ights/Press-Releases/2014/11/comScore-Provides-Integration-with-Lotames-DMP-through-its-Digital-Analytix-Platform

comScore Selected as Web Mobile and Video Analytics Provider for UK Broadcaster

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that comScore Digital Analytix has been selected by the BBC as the source of analytics across the entirety of its digital content, including web, mobile and...
9% - ights/Press-Releases/2014/11/comScore-Selected-as-Web-Mobile-and-Video-Analytics-Provider-for-UK-Broadcaster

Social Media Engagement Flourishes in Latin America Growing 127 Percent Year over Year

comScore, Inc. today released social media data specific to Latin America from Shareablee. Shareablee is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media.
9% - ights/Press-Releases/2014/11/Social-Media-Engagement-Flourishes-in-Latin-America-Growing-127-Percent-Year-over-Year

comScore Announces vCE Integration Partnership with Adform

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced a partnership with Adform, the world's only programmatic brand-led media platform, which allows marketers to streamline setup and measure digital campaign delivery...
9% - ights/Press-Releases/2014/11/comScore-Announces-vCE-Integration-Partnership-with-Adform

comScore Reports September 2014 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for September 2014. Apple ranked as the top smartphone manufacturer...
9% - ights/Rankings/comScore-Reports-September-2014-US-Smartphone-Subscriber-Market-Share