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Introducing New Multi-Platform and Expanded Mobile Measurement in India

This presentation follows the launch of MMX Multi-Platform for a holistic view across desktops, smartphones and tablets, as well as major upgrades to Mobile Metrix to enable more robust reporting of mobile audiences, with the introduction of mobile consumer...
44% - ights/Presentations-and-Whitepapers/2017/Introducing-New-Multi-Platform-and-Expanded-Mobile-Measurement-in-India

Beyond Reach: News Engagement in the UK

This whitepaper investigates news consumption in the UK market landscape, and the implications for advertisers and publishers.
44% - ights/Presentations-and-Whitepapers/2019/Beyond-reach-News-Engagement-in-the-UK

To be seen, or not to be seen: Is Actually No Longer the Question

Rapid change has impacted the digital ad industry, and media sellers are at the forefront of navigating this.
44% - ights/Presentations-and-Whitepapers/2014/To-be-seen-or-not-to-be-seen-Is-Actually-No-Longer-the-Question

The Offline Impact of Online Advertising

I published an article in the Harvard Business Review this month, summarizing some of the work comScore has been doing with clients to evaluate the effectiveness of online advertising. As with most things in business, the return on investment is what...
43% - ights/Blog/The-Offline-Impact-of-Online-Advertising

Le 10 tendenze nel Retail Online - EU5

In the five EU countries studied, more than one third of consumers now access retail sites through both mobile and desktop devices, underlining findings from our 2017 Global Mobile Report that mobile adoption for retail now almost mirrors desktop.
43% - ights/Presentations-and-Whitepapers/2018/Top-10-Findings-in-Online-Retail-EU5

In-Home Data Usage Increases During Coronavirus Pandemic

With millions more people working from home and at least 70 percent of American schools shutting down amidst the COVID-19 pandemic, in-home data usage is – unsurprisingly – on the rise.
43% - ights/Blog/In-Home-Data-Usage-Increases-During-Coronavirus-Pandemic

Is the Future of TV Programmatic

comScore’s first-ever industry summit on the future of audiences and advertising, brought together many of the leading lights from both the digital and the television businesses. So it was not surprising that the panel discussion titled “Is the Future...
43% - ights/Blog/Is-the-Future-of-TV-Programmatic