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Non-Human Traffic Why it Matters and Why You Should Care

Chances are you already know that ad fraud and non-human traffic (NHT) are big issues. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your...
9% - ights/Blog/Non-Human-Traffic-Why-it-Matters-and-Why-You-Should-Care

2015 Brazil Digital Future in Focus

More than ever, the behavior of Brazilian Internet users is being modified not only in terms of content consumption, but also in the way they access the Internet, becoming multi-platform consumers. New devices are helping to build a new digital era, which...
9% - ights/Presentations-and-Whitepapers/2015/2015-Brazil-Digital-Future-in-Focus

The frontrunners in e-commerce

Gian Fulgoni, comScore Executive Chairman, discusses digital commerce in Q1 and the big businesses that dominate the space. Fulgoni also gives perspective to the way the government collects data such as retail sales.
9% - ights/Videos/Interview/The-frontrunners-in-e-commerce

comScore Releases May 2015 US Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in May with 64.1 percent of search...
9% - ights/Rankings/comScore-Releases-May-2015-US-Desktop-Search-Engine-Rankings

State of the U.S. Online Retail Economy in Q1 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the year’s online retail trends and what they mean for retailers going forward.
9% - ights/Presentations-and-Whitepapers/2015/State-of-the-US-Online-Retail-Economy-in-Q1-2015

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their shopping and buying of retail goods.
9% - ights/Presentations-and-Whitepapers/2015/The-MCommerce-Gap-Why-Dollars-Continue-to-Lag-Shopping-Behavior-on-Mobile

comScore Releases May 2015 US Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 192.9 million Americans watched online content videos via desktop computer in May 2015. Google Sites ranked...
9% - ights/Rankings/comScore-Releases-May-2015-US-Desktop-Online-Video-Rankings

comScore Releases March 2015 US Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 193.3 million Americans watched online content videos via desktop computer in March 2015. Google Sites ranked...
9% - ights/Rankings/comScore-Releases-March-2015-US-Desktop-Online-Video-Rankings

comScore Ranks Top UK Digital Media Properties for March 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly report on the state of the digital landscape in the UK, based on data from the comScore MMX, MMX Multi-Platform, Mobile Metrix and Video Metrix services....
9% - ights/Rankings/comScore-Ranks-Top-UK-Digital-Media-Properties-for-March-2015

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in the interest of media sellers – publishers, supply...
9% - ights/Blog/Top-5-Reasons-Why-Sellers-Should-Care-about-NHT-and-Online-Ad-Fraud