Total digital commerce, up 14 percent year-over-year in Q1, continues to grow at a faster rate than the overall retail sector. While desktop still accounts for six out of every seven online retail dollars spent, mobile commerce is providing an increasingly meaningful contribution to that total.
In this presentation, Comscore Chairman Emeritus & Co-Founder Gian Fulgoni and Comscore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the year’s online retail trends and what they mean for retailers going forward.
Key insights from the webinar include:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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