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comScore Campaign Essentials Measurement Capabilities

Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. These metrics have existed for many years, with comScore...
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Yandex: From Russia with Love

Russian search giant Yandex recently completed the biggest dot com IPO since Google, raising $1.3 billion as it debuted on NASDAQ on May 25th. The listing, allied with subsequent share dealings, gives the Russian search engine a market cap of more than...
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10 Things You Might Not Have Known about Digital Traffic Worldwide

To meet the demand for more measurement combining all sources of digital traffic, comScore recently announced the release of Device Essentials™, an exciting new solution providing insight into digital traffic coming from all types of devices on a global...
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Staying Ahead of Invalid Traffic in Digital Audience Measurement

Since the dawn of the Internet, spam has been one of the most prevalent issues plaguing legitimate digital businesses. This persistent pest exists in a variety of very familiar forms, such as email, link and search spam. In comScore’s business of measuring...
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comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the...
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A Recession is a Terrible Thing to Waste

As occurred at the Davos World Economic Forum conference earlier this year, the global economic crisis was a pervasive subject at last week’s “Summer Davos” meeting in Dalian, China. I was asked to share my thoughts on what companies like comScore can...
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What’s My Comp Index?

In today’s frantic digital media environment (how many times have you heard, “I need it yesterday”?), we often get asked by media planners and sellers, “what’s the comp index?” or “what’s my comp index?” For those who may not be familiar with this term,...
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Apple Quotes comScore MobiLens Live Onstage at 'Let’s Talk iPhone' Event

At Apple’s unveiling of the iPhone 4S today at their headquarters in Cupertino, we were excited to see comScore’s data featured prominently for the second time in a major Apple presentation. Previously, as part of the Apple Worldwide Developer Conference...
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Q and A Search: Who, What, Where, When, Why and How

A search query, in its essence, is a question requiring an answer. Fortunately the search engines are intelligent enough to find us what we need with most any query, but some inquiries require more specification than just a term. Searchers use modifiers...
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After the Quake: Mobile Internet Use Soars in Wake of Japan Crisis

Japan has long been one of the world’s most connected populations, with 100.9 million mobile subscribers in December 2010 and more than 75 percent of these subscribers connecting to mobile media. When compared to users in the US and EU5 countries, Japanese...
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