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Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada
Following the launch of Plan Metrix Multi-Platform in December 2018, new data from Comscore and Vividata provides advertisers ability to identify and reach online consumers based on their interests, attitudes and behaviors.
21% -
ights/Press-Releases/2019/4/Comscore-Releases-New-Advanced-Segmentation-Data-for-Digital-Audiences-in-Canada
Predictive Audiences for Connected TV
Comscore’s Rachel Gantz and Guido Fambach recently hosted a webinar about predictive audiences for connected TV (CTV). The session, facilitated through Mediatel, introduced Comscore’s latest innovation in audience targeting for Europe.
21% -
ights/Blog/Predictive-Audiences-for-Connected-TV
Demand for Mobile Financial Services Poised to Grow with Increased Penetration of Smartphones and 3G Service
21% -
ights/Press-Releases/2009/7/Demand-for-Mobile-Financial-Services-Poised-to-Grow-with-Increased-Penetration-of-Smartphones-and-3G-Service
Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering with Spiketrap, the conversation analytics platform powering instant audience understanding for creators, brands,...
21% -
ights/Press-Releases/2021/6/Comscore-and-Spiketrap-Announce-Launch-of-Next-Generation-Cookie-Free-Targeting-for-Gaming-Audiences
Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under...
21% -
ights/Press-Releases/2021/5/Comscore-Announces-New-Agreement-with-Lightbox-OOH-Video-Network-for-Digital-Out-of-Home-Measurement
Comscore Campaign Ratings Now Integrated Into Basis Technologies
Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of Comscore’s omnichannel ad measurement solution, Comscore Campaign Ratings (CCR), into Basis platform....
21% -
ights/Press-Releases/2024/8/Comscore-Campaign-Ratings-Now-Integrated-Into-Basis-Technologies
Unlocking Mobile Measurement for YouTube in the UK
A large amount of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of reporting for new mobile video metrics...
21% -
ights/Infographics/Unlocking-Mobile-Measurement-for-YouTube-in-the-UK
comScore Media Metrix Ranks Top 50 US Web Properties for November 2011
Millions of Americans began their holiday shopping in November, driving most of the Web activity during the month. Among the top-gaining retail categories were Toys, Consumer Electronics and Mall sites, each posting strong gains of more than 25 percent...
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ights/Press-Releases/2011/12/comScore-Media-Metrix-Ranks-Top-50-US-Web-Properties-for-November-2011
The UK Landscape for Digital Innovation
The UK Landscape for Digital Innovation
21% -
ights/Presentations-and-Whitepapers/2012/The-UK-Landscape-for-Digital-Innovation
comScore Media Metrix Ranks Top 50 US Web Properties for October 2011
The annual McDonald’s Monopoly game and a large Powerball jackpot drove millions of prize-hungry visitors to the Lotto/Sweepstakes category in October. Sweetest Day and Halloween prompted a seasonal spike in traffic at Flowers/Gifts/Greetings sites and...
21% -
ights/Press-Releases/2011/11/comScore-Media-Metrix-Ranks-Top-50-US-Web-Properties-for-October-2011
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