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The Rise of Short Form Video in the UK

The uptake of short form video format on social networks has been breathtaking
7% - ights/Infographics/The-Rise-of-Short-Form-Video-in-the-UK

Local Market Preview Indianapolis IN

It was one of the biggest weekends of the year for residents of Indianapolis.
20% - ights/Blog/Local-Market-Preview-Indianapolis-IN

Comscore at the 15th Annual Gabelli Media and Entertainment Symposium

Comscore (Nasdaq: SCOR) today announced that Chief Executive Officer Jon Carpenter will participate in Gabelli’s 15th Annual Media & Entertainment Symposium.
19% - ights/Press-Releases/2023/5/Comscore-at-the-15th-Annual-Gabelli-Media-and-Entertainment-Symposium

Local News Engages Audiences in Savannah GA

It was back to regularly scheduled programming this week, as residents of Savannah, GA earned the highest ratings of the week on local news telecasts.
15% - ights/Blog/Local-News-Engages-Audiences-in-Savannah-GA

Adlook and Comscore to Unlock Brand-Lift Insights across any Device to Maximise Campaign Impact

Comscore today announced a new partnership with Adlook, a next-generation brand growth platform, to unlock the way advertisers measure the advertising effectiveness of today's complex media landscape.
17% - ights/Press-Releases/2023/5/Adlook-and-Comscore-to-Unlock-Brand-Lift-Insights-across-any-Device-to-Maximise-Campaign-Impact

State of Digital UK 2023

The "State of Digital UK 2023" report provides valuable insights into the opportunity for businesses to gain a competitive edge in the UK's digital landscape.
15% - ights/Presentations-and-Whitepapers/2023/State-of-Digital-UK-2023

Comscore Selected as Preferred Partner for NBCUniversal’s Local Advertising Currency

Comscore, Inc. (Nasdaq: SCOR) today announced a historic partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
21% - ights/Press-Releases/2023/5/Comscore-Selected-as-Preferred-Partner-for-NBCUniversal-s-Local-Advertising-Currency

Streaming Áudio e Vídeo Insights

A variedade de entretenimento e conhecimento nas mãos do consumidor e, o melhor, a oportunidade que o público tem de acessar suas preferências faz do streaming, tanto em áudio como em vídeo, uma oportunidade para as marcas direcionarem suas estratégias...
7% - ights/Infographics/Streaming-Audio-e-Video-Insights

Comscore's local market measurement selected by WBNX-TV

Comscore, Inc. and WBNX-TV today announced a new local market television measurement agreement that will see WBNX use Comscore's local TV currency as an additional source to sell and post advertising buys
19% - ights/Press-Releases/2023/5/Comscore-s-local-market-measurement-selected-by-WBNX-TV

Kentucky Derby Takeover in Louisville KY

It was one of the busiest weekends of the year for Louisville, KY, as residents welcomed the 149th Kentucky Derby to Churchill Downs.
17% - ights/Blog/Kentucky-Derby-Takeover-in-Louisville-KY