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Apple iOS Accounts for Majority of Non-Computer Traffic in the US
In August 2011, the iOS platform accounted for more than half (58.5%) of the share of total non-computer Internet traffic measured through browser-based page views in the U.S, with the iPads dominance in the tablet market playing a key role in its position....
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ights/Infographics/Apple-iOS-Accounts-for-Majority-of-Non-Computer-Traffic-in-the-US
What is Next for the iPhone
With the impending release of the next iteration of the iPhone, all eyes will be focused on the changes that the next generation of this device brings to the market. When the first iPhone was released in 2007, it paved the way for greater adoption of...
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ights/Infographics/What-is-Next-for-the-iPhone
Devices and Demographics How Dutch women shop online
Online has become the jewel in the crown for even many bricks and mortar retailers. The category demonstrates an incredibly diverse mix of digital behaviours that can be analysed by demographics and device preferences, allowing players in this market...
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ights/Infographics/Devices-and-Demographics-How-Dutch-women-shop-online
Why mobile banking is the domain of true digital natives
The growth of mobile time within the overall media mix has created new touchpoints for all digital businesses. As users grow in comfort with these almost omnipresent devices, the range of tasks performed on smartphones and tablets expands, and for users...
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ights/Infographics/Why-mobile-banking-is-the-domain-of-true-digital-natives
Vietnams Mobile-First Millennials and Multi-Platform Consumption
The emergence of smartphones and tablets, and the subsequent growth in consumption via mobile devices, have dramatically altered the digital landscape in Vietnam.
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ights/Infographics/Vietnams-Mobile-First-Millennials-and-Multi-Platform-Consumption
Comscore Expands YouTube CTV Viewership Measurement to International Markets
Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced an international expansion of its YouTube audience measurement capabilities. For the first time, YouTube Connected TV (CTV) platform reach and volumetrics—covering...
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ights/Press-Releases/2025/2/Comscore-Expands-YouTube-CTV-Viewership-Measurement-to-International-Markets
Comscore and IRIS TV Introduce Contextual Targeting for Connected TV and Video Advertising
Comscore and IRIS.TV today announced that Comscore’s brand safety and contextual categorization segments are now available for activation in IRIS.TV’s Contextual Video Marketplace. This partnership represents Comscore’s continued focus on privacy-driven...
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ights/Press-Releases/2020/3/Comscore-and-IRIS-TV-Introduce-Contextual-Targeting-for-Connected-TV-and-Video-Advertising
The Best and Worst Times for Sports Brands to Post on Social Media
For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be successful.
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ights/Blog/The-Best-and-Worst-Times-for-Sports-Brands-to-Post-on-Social-Media
Consumer Demand for Rich Rewards Rises
The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided good rewards on all spending.
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ights/Blog/Consumer-Demand-for-Rich-Rewards-Rises
Top 50 US Websites
Official FIFA World Cup Web Site Attracts Millions of Viewers And Billions of Page Views from Around the World in June
21% -
ights/Press-Releases/2006/07/Top-50-US-Websites
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