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Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data? How important is viewabilty? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on...
7% - ights/Videos/Presentation/How-do-you-evaluate-quality-delivery

This holiday season consumers will spend around $80B online

Gian Fulgoni, comScore co-founder & CEO, breaks down the data behind online spending during this year's holiday season on CNBC Exclusive.
7% - ights/Videos/Interview/This-holiday-season-consumers-will-spend-around-80B-USD-online

Ad Week 2016: Is precision targeting delivering on its promise?

Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive meaningful ROI, causing them to default to more traditional...
7% - ights/Videos/Presentation/Is-precision-targeting-delivering-on-its-promise

Ad Week 2016: What’s needed to make data truly actionable?

There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase...
7% - ights/Videos/Presentation/What-s-needed-to-make-data-truly-actionable

Ad Week 2016: What are the metrics that matter?

Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
7% - ights/Videos/Presentation/What-are-the-metrics-that-matter

聚焦未来：大马与全球数码趋势

Future in Focus: Global and Malaysia Trends Shaping the Digital Landscape
7% - ights/Presentations-and-Whitepapers/2016/Future-in-Focus-Global-and-Malaysia-Trends-Shaping-the-Digital-Landscape

Launch of Metrix Video in Peru

Peru has seen an increase of video content viewing and we also foresee a greater participation of the digital advertising investment in this format. Video Metrix can help you better monetize your video audiences.
7% - ights/Presentations-and-Whitepapers/2016/Launch-of-Metrix-Video-in-Peru

Multi-Platform Video Measurement

Get a complete, unduplicated view of how digital audiences consume video across devices
7% - ducts/CTV/Multi-Platform-Video-Measurement

Medición Móvil

Comscore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets.
7% - ducts/Digital/Mobile-Measurement

Advertising

Measure and evaluate advertising across platforms.
7% - ducts/Advertising