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Telecoms and Takeovers: Strategic Media Planning for Agencies
This session provides insight into strategic online display advertising, including case studies that highlight ways to gain intelligence on the display ad landscape and how to leverage that during media planning.
21% -
ights/Presentations-and-Whitepapers/2011/Telecoms-and-Takeovers-Strategic-Media-Planning-for-Agencies
Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising
Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns....
21% -
ights/Presentations-and-Whitepapers/2015/Roundtable-with-ConAgra-Foods-Improving-the-Effectiveness-of-Online-Advertising
Mobile and E-commerce Landscape in Brazil
Luciana Burger, Managing Director Brazil, comScore Inc., presented the digital landscape, how people are using multi-platforms for consuming content, the mobile landscape, international trends, who advertising is generating sales for e-tailers and the...
21% -
ights/Presentations-and-Whitepapers/2016/Mobile-and-Ecommerce-Landscape-in-Brazil
Dicas para uma estratégia eficaz de mensuração em mídias sociais
In this presentation, Daniele Barracas, Business Manager at Salesforce, provided us with tips on how to best take advantage of the performance measurement of social networks.
21% -
ights/Presentations-and-Whitepapers/2015/Tips-for-Effective-Social-Media-Measurement
UPS Pulse of the Online Shopper: A Customer Experience Study
Today’s consumers are complex, and want the ability to search for and purchase products when, where and on whatever device they please. This demand for cross-channel convenience begs the question: How can retailers provide a superior shopping experience...
21% -
ights/Presentations-and-Whitepapers/2014/UPS-Pulse-of-the-Online-Shopper-A-Customer-Experience-Study
The Rise of Social Video
This presentation, featuring insights from Shareablee, dives into how brands are using social video to transform social communications, key trends that are driving success, and best practices for crafting, positioning and distributing video across social...
21% -
ights/Presentations-and-Whitepapers/2015/The-Rise-of-Social-Video
TV Must Embrace Digital-Style Buying
Nicolle Pangis, CEO of Ampersand – the initiative of Comcast, Cox and Charter designed to make the buying of addressable TV easier, sat down for a video interview with Beet.TV after the group launched a new tool for that.
21% -
ights/Videos/Interview/TV-Must-Embrace-Digital-Style-Buying
Start Digging! Search Data is a Hidden Goldmine for Online Publishers
Paid and organic search can grow your advertising revenue by increasing the volume of highly-targeted consumer traffic. In addition, online search data is a valuable window into the minds of consumers. Knowing what consumers are searching for and how...
21% -
ights/Presentations-and-Whitepapers/2009/Start-Digging!-Search-Data-is-a-Hidden-Goldmine-for-Online-Publishers
Blended Search and the New Rules of Engagement
The growth of Blended or Universal Search is radically changing the rules of engagement as page 1, position 1 is no longer the gold standard for successful SEO strategies. On the big 3 search engines last month, over 30% of the results pages contained...
21% -
ights/Presentations-and-Whitepapers/2010/Blended-Search-and-the-New-Rules-of-Engagement
Introducing Comscore Predictive Audiences
Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, automotive purchasing, location-based, and non-FCRA financial...
21% -
ights/Presentations-and-Whitepapers/2021/Introducing-Comscore-Predictive-Audiences
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