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Final Christmas Push Propels U.S. Online Holiday Spending to 35.3 Billion
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November – December 2011 holiday season. For the holiday season-to-date, $35.3 billion has been spent...
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ights/Press-Releases/2011/12/Final-Christmas-Push-Propels-U.S.-Online-Holiday-Spending-to-35.3-Billion
Free Shipping for the 2010 Holiday Season
Each year for the past few years, leading online retailers Amazon and Walmart have competed for e-commerce supremacy during the holiday season. Though Amazon remains the undisputed leader in the space, Walmart has improved its position in the market through...
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ights/Blog/Free-Shipping-for-the-2010-Holiday-Season
comScore Appoints Beth Uyenco as Senior Vice President of International Research
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing...
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ights/Press-Releases/2012/4/comScore-Appoints-Beth-Uyenco-as-Senior-Vice-President-of-International-Research
Internet Users in Peru Spent Average of 27 Hours Online During July
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced its inaugural State of the Internet presentation for Peru. The presentation will provide insights into the latest trends in the market including analysis of the top...
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ights/Press-Releases/2011/9/Internet-Users-in-Peru-Spent-Average-of-27-Hours-Online-During-July
Global Digital Advertising Benchmarks Show Improving Viewability Rates and Strong Mobile Performance
Each quarter, comScore releases global industry benchmarks from the billions of impressions it measures through validated Campaign Essentials to give the industry a better understanding of relative campaign performance.
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ights/Blog/Global-Digital-Advertising-Benchmarks-Show-Improving-Viewability-Rates-and-Strong-Mobile-Performance
YouTube Tune In Study Shows Ad Recency and Frequency Correlate with Viewership of TV Premieres
We recently conducted a set of studies for YouTube on behalf of cable TV advertising partners to determine the extent to which YouTube video ad exposure correlates with increases in TV viewership for show premieres. This innovative cross-platform research...
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ights/Blog/YouTube-Tune-In-Study-Shows-Ad-Recency-and-Frequency-Correlate-with-Viewership-of-TV-Premieres
comScores Latest White Paper Marketing to the MultiPlatform Majority Available for Download
Platform Proliferation is Changing the Digital Landscape, Bringing Opportunities for Businesses to Drive Growth
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ights/Press-Releases/2013/11/comScores-Latest-White-Paper-Marketing-to-the-MultiPlatform-Majority-Available-for-Download
Q2 M-Commerce Explodes to 47 YY Gain What it Means for the Growth of Mobile
comScore recently finished compiling our Q2 2014 e-commerce and m-commerce stats, and while desktop-based e-commerce saw signs of softness, total digital commerce was bolstered by a massive increase in mobile commerce spending growth. Following several...
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ights/Blog/Q2-M-Commerce-Explodes-to-47-YY-Gain-What-it-Means-for-the-Growth-of-Mobile
comScore 2014 Digital Future in Focus Reports for Chile and Mexico Now Available for Download
comScore, Inc. released the 2014 Digital Future in Focus reports for Chile and Mexico. The reports, available to the public as a complimentary download, highlight the major shifts in digital consumer behavior over the past year across various online sectors...
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ights/Press-Releases/2014/8/comScore-2014-Digital-Future-in-Focus-Reports-for-Chile-and-Mexico-Now-Available-for-Download
comScore validated Campaign Essentials is First Digital Measurement Product in Mexico to be Audited
comScore, Inc. today announced that Consejo de Investigación de Medios (CIM) presented the results of the audit of comScore validated Campaign Essentials™ (vCE®), the first digital measurement product in Mexico to be audited.
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ights/Press-Releases/2015/1/comScore-validated-Campaign-Essentials-is-First-Digital-Measurement-Product-in-Mexico-to-be-Audited
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