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Summer holidays abroad or at home

With more countries lifting their entry quarantine rules, and the so called ‘travel corridor’ lists expanding, consumer holiday options are growing. We’ll take another look at the data to understand the appetite for holidays across the region.
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Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

In order for brands to have an effective ad campaign from planning to implementation and evaluation, they need to have access to the metrics that demonstrate ads are delivered successfully. While these metrics are currently available, gathering all of...
14% - ights/Blog/Create-a-Better-Digital-Advertising-Strategy-with-Actionable-Insights-in-One-Central-Data-Platform

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

While developing countries such as Kenya have made mobile banking an indispensable part of the country’s economy, the U.S. still lags in its adoption. Based on data from comScore MobiLens® Plus, 65% of the mobile population (i.e. those who own either...
14% - ights/Blog/Security-Concerns-Inhibit-Mobile-Banking-Adoption-Among-Older-Consumers

The Rise of the Super Viewer and Why Advertisers Should Care

Consumers today benefit from new technologies that have dramatically changed how we watch TV ... or at this point, video in general. Yet, through the rapid adoption of new viewing options like binge-watching and time shifted viewing, a new type of consumer...
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European Football Clubs


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Trends In Food And Grocery Delivery

The line between Food and Grocery delivery is blurring as the top third-party Food Delivery merchants add groceries and convenience stores to their delivery services.
14% - ights/Blog/Trends-In-Food-And-Grocery-Delivery

Approfondimenti Comscore viaggiare in Europa

In this week’s edition of Comscore Snapshots, we look at consumer behaviour relative to travel websites and apps within the EU5 region (France, Germany, Italy, Spain, and the UK). We include websites and mobile apps that provide travel services (e.g.,...
14% - ights/Blog/Comscore-Snapshots-travel-in-Europe

The Future of the Shareablee Experience

With data increasingly placed at the center of everyday business decision making, Shareablee is all about supporting that trend and democratizing our products for everyone involved to feel empowered.
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INTERACT Summit EP. 2 Recap: Key Takeaways and Insights

The social playbooks, strategies, benchmarks brands, publishers and advertisers often rely on have been thrown out the window. Yet, what you missed if you didn’t make it to our INTERACT EP.2 event -- is a deep desire for the leading companies to chart...
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Vehicle subscription services offer an alternative to traditional ownership

Consumers are flocking to new ways of vehicle ownership. Economic uncertainty, ongoing supply and inventory issues and high average transaction prices have paved the way for alternative options to car ownership. Vehicle subscription companies have popped...
14% - ights/Blog/Vehicle-subscription-services-offer-an-alternative-to-traditional-ownership