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Comscore Reports TV Viewing Engagement for Week Ending April 18 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 18, 2021.
5% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-18-2021

How Home Improvement Brands Can Stay Top-of-Mind With Smarter TV Buys

As COVID restrictions ease, how can home improvement brands navigate the spring season by refining their TV campaigns to stay top-of-mind during the upcoming recovery?
5% - ights/Infographics/How-Home-Improvement-Brands-Can-Stay-Top-of-Mind-With-Smarter-TV-Buys

How OTT Viewership Has Responded to the Rise of New Services

To state the obvious, 2020 has been like no other year. With most Americans confined to their homes because of the coronavirus pandemic creating a “captive” audience, the demand for streaming content from home skyrocketed, leading to abrupt changes in...
24% - ights/Blog/How-OTT-Viewership-Has-Responded-to-the-Rise-of-New-Services

O estado das redes sociais no Brasil

Após um ano em que o digital se tornou essencial e a comunicação se estabeleceu principalmente de maneira virtual, compartilhamos a apresentação do nosso último webinar “O estado das redes sociais no Brasil”: um breve resumo sobre os conteúdos e temas...
15% - ights/Presentations-and-Whitepapers/2021/O-estado-das-redes-sociais-no-Brasil

The UK Digital Landscape: One Year into the Pandemic

In March 2020 the UK entered its first lockdown. One year down the line in March 2021 the easing of restrictions was on the horizon. Over the past year Comscore has provided regular insights into the ongoing impact of the pandemic on digital behaviour...
5% - ights/Presentations-and-Whitepapers/2021/The-UK-Digital-Landscape-One-Year-into-the-Pandemic

Renewal Agreement with BBC World News for National Television Measurement

Comscore announced a long-term renewal agreement with BBC World News for the use of Comscore’s industry-leading TV Essentials (TVE) currency as well as its advanced audiences.
5% - ights/Press-Releases/2021/4/Renewal-Agreement-with-BBC-World-News-for-National-Television-Measurement

Navigating Limited Ad Spaces During Key Events

While TV advertising sponsorship remains a key avenue for reaching engaged audiences during key events, Comscore’s advanced TV measurement tools help you identify alternative telecasts for your media plans when ad space is limited.
5% - ights/Infographics/Navigating-Limited-Ad-Spaces-During-Key-Events

The Academy Awards 2021: The Winners & Losers on Social Media

Leading up to the 2021 Academy Awards, it was unclear just how they would fare. After all, this was the first Academy Awards broadcast since the COVID-19 pandemic, and many people have not seen the nominated movies with theaters closed. Most other awards...
11% - fts/The-Academy-Awards-2021-The-Winners-Losers-on-Social-Media

Comscore Research Demonstrates Need to Move Beyond Panel-Dependent Methods in TV and Video Measurement

With more than $70 billion of annual television and video spend at stake, the video advertising industry is at an inflection point as market providers have faced serious questions about the accuracy of their measurement and their foundational methodological...
11% - ights/Press-Releases/2021/4/Comscore-Research-Demonstrates-Need-to-Move-Beyond-Panel-Dependent-Methods-in-TV-and-Video-Measurement

Comscore Announces Renewal and Expansion of its TV Measurement Service to ViacomCBS

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an expanded renewal agreement to provide ViacomCBS Inc. (NASDAQ: VIAC; VIACA) with Comscore’s National TV measurement currency...
5% - ights/Press-Releases/2021/4/Comscore-Announces-Renewal-and-Expansion-of-its-TV-Measurement-Service-to-ViacomCBS