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comScore Introduces FirstEver Syndicated Product to Combine TV and Digital Audience Metrics

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xmedia™ -- which provides a total view of the consumer by measuring content consumption across all digital platforms and TV in a single tool – is now...
16% - ights/Press-Releases/2015/9/comScore-Introduces-FirstEver-Syndicated-Product-to-Combine-TV-and-Digital-Audience-Metrics

Apresentamos a Nossa Nova Marca

Comscore was founded in 1999 and there’s no doubt a lot has changed since then. The advertising ecosystem is more fragmented and dynamic than ever before, and consumers are now leading the charge in this new world order.
16% - ights/Blog/Introducing-Our-New-Brand

Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Comscore and JW Player, the world’s largest independent video platform, are excited to announce that Comscore’s brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their...
16% - ights/Press-Releases/2020/4/Comscore-and-JW-Player-Partnership-Delivers-Contextual-Targeting-for-Video-Advertising

The Impact of Reopening on Local TV Viewing

Spring has sprung, and serious quarantine fatigue is setting in as warmer weather takes hold across the country. Many states are well past the two-month mark of their respective stay at home orders, and people are itching for social stimuli beyond their...
16% - ights/Blog/The-Impact-of-Reopening-on-Local-TV-Viewing

Dr. Magid Abraham Receives Advertising Research Foundations Lifetime Achievement Award

Today, at The Advertising Research Foundation's (The ARF) Re:Think 2016 conference, comScore (NASDAQ: SCOR) chairman and co-founder, Dr. Magid Abraham, received the Lifetime Achievement Award as part of ARF’s Great Mind Awards series. This award recognizes...
16% - ights/Press-Releases/2016/3/Dr.-Magid-Abraham-Receives-Advertising-Research-Foundations-Lifetime-Achievement-Award

A New Model for a New Era of CrossPlatform Measurement

With the merger of comScore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new comScore! Together we are creating a new model for cross-platform measurement that is built on a precise, innovation-led...
16% - ights/Blog/A-New-Model-for-a-New-Era-of-CrossPlatform-Measurement

Non-Human Traffic Why it Matters and Why You Should Care

Chances are you already know that ad fraud and non-human traffic (NHT) are big issues. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your...
16% - ights/Blog/Non-Human-Traffic-Why-it-Matters-and-Why-You-Should-Care

comScore Acquires Proximic to Bolster Pre Bid Solutions for Buyers and Sellers

comScore (NASDAQ: SCOR) today announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in Proximic’s...
16% - ights/Press-Releases/2015/5/comScore-Acquires-Proximic-to-Bolster-Pre-Bid-Solutions-for-Buyers-and-Sellers

UPS Online Shopping Study Empowered Consumers Changing the Future of Retail

Avid online shoppers have raised the bar on what it takes for a retailer to stay competitive. Consumers want advanced mobile features, flexible shipping options and hassle-free returns.
16% - ights/Press-Releases/2015/6/UPS-Online-Shopping-Study-Empowered-Consumers-Changing-the-Future-of-Retail

comScore and Kantar Partner on Global Cross-Media Audience and Campaign Measurement

Earlier today, comScore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two companies – our products, technology, data assets, research...
16% - ights/Blog/comScore-and-Kantar-Partner-on-Global-Cross-Media-Audience-and-Campaign-Measurement