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Gender Equality Measurement in Digital Planning

GEM® Audiences, an industry-first digital planning audience insight tool from Comscore in collaboration with the ANA SeeHer project, provides brands with new tools for responsible media.
23% - ights/Presentations-and-Whitepapers/2023/Gender-Equality-Measurement-in-Digital-Planning

Gender Equality Measurement for digital platforms

SeeHer, in partnership with Comscore, unveils industry-first “Gender Equality Measurement“ for digital platforms at ANA Data, Analytics And Measurement Conference
26% - ights/Press-Releases/2023/8/Gender-Equality-Measurement-for-digital-platforms

Comprendiendo la evolución de la banca online en México

Descubre las tendencias, los datos y las perspectivas más destacadas que definen esta transformación en México.
15% - ights/Presentations-and-Whitepapers/2023/Comprendiendo-la-evolucion-de-la-banca-online-en-Mexico

Washington DC Welcomes Back PreSeason Football

As D.C. residents welcome the NFL back for the 2023 season, it was NFL Preseason Football on WRC (NBC) that earned the top spot amongst broadcast series, and an impressive average live household rating of 10.7.
66% - ights/Blog/Washington-DC-Welcomes-Back-PreSeason-Football

What is Contextual Targeting

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
34% - ights/Blog/What-is-Contextual-Targeting

Estudo Estreia Copa do Mundo Feminina

A primeira semana do Mundial feminino foi marcada nas redes sociais por diversas interações nas publicações das marcas patrocinadoras e imagens inesquecíveis! Aproveite e fique por dentro dos dados e insights de social media no Brasil na estreia deste...
15% - ights/Presentations-and-Whitepapers/2023/Estudo-Estreia-Copa-do-Mundo-Feminina

State of Gaming US e LATAM

É um prazer compartilhar com você o recorte com alguns dados e insights do nosso mais recente estudo The State of Gaming, realizado nos Estados Unidos. Além disso, abaixo, você encontra o escopo do estudo The State of Gaming Advertising in LATAM, que...
37% - ights/Presentations-and-Whitepapers/2023/State-of-Gaming-US-e-LATAM

Havas - Comscore Trainings


23% - ights/Events-and-Webinars/Course/Havas-Comscore-Trainings

MLB Baseball Tops NFL PreSeason in Philadelphia PA

Despite pre-season football making it’s return, it was all about Baseball in Philadelphia, PA this week.
81% - ights/Blog/MLB-Baseball-Tops-NFL-PreSeason-in-Philadelphia-PA

Comscore and SeeHer ANA

Drawing on the unmatched digital data set from Comscore, the collaboration with the ANA SeeHer project aims to provide brands with new tools for aligning their values around gender quality with the values of their consumers.
26% - fts/Comscore-and-SeeHer-ANA