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Comscore Launches Brand Suitability Protections for Coronavirus Content

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear...
99% - ights/Press-Releases/2020/3/Comscore-Launches-Brand-Suitability-Protections-for-Coronavirus-Content

Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Comscore and JW Player, the world’s largest independent video platform, are excited to announce that Comscore’s brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their...
99% - ights/Press-Releases/2020/4/Comscore-and-JW-Player-Partnership-Delivers-Contextual-Targeting-for-Video-Advertising

CTV Advertising: What Every Advertiser Needs to Know to Stay Ahead

In today’s quickly changing media landscape, the impact of shifting CTV, OTT, TV and VOD viewership is changing how brands need to approach their advertising strategies. During this Coffee with Comscore webinar, we explored how this shift in consumer...
99% - ights/Presentations-and-Whitepapers/2020/CTV-Advertising-What-Every-Advertiser-Needs-to-Know-to-Stay-Ahead

A Look at Local: How COVID-19 is Shaping Media Consumption

During this week’s Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in local markets across the U.S. – from changing demographics, to trending dayparts, to viewing across traditional TV...
99% - ights/Presentations-and-Whitepapers/2020/A-Look-at-Local-How-COVID-19-is-Shaping-Media-Consumption

Gamers engaging differently across platforms and games during COVID-19 pandemic

In this post, we dive into how gaming audiences have changed the ways they engage with desktop, console, and mobile platforms during the coronavirus pandemic.
99% - ights/Blog/Gamers-engaging-differently-across-platforms-and-games-during-COVID-19-pandemic

Multi-Platform Gaming Trends in 2020

Chris Blakely and Paul Wright highlight esports and gaming consumption trends by exploring insights from the "Comscore State of Gaming" survey including esports interest and consumption responses, gaming consumption trends and device usage (console, PC,...
99% - ights/Presentations-and-Whitepapers/2020/Multi-Platform-Gaming-Trends-in-2020

Context & Audiences, Targeting In Tandem


99% - ights/Videos/Interview/Context-Audiences-Targeting-In-Tandem

How COVID19 is Shaping Media Consumption in New York, Philadelphia and Boston


99% - ights/Presentations-and-Whitepapers/2020/How-COVID19-is-Shaping-Media-Consumption-in-New-York-Philadelphia-and-Boston

State of Gaming in the UK

This report investigates the digital gaming landscape, the demographics of gamers, and the platforms used as well as the impact of the coronavirus pandemic on gaming behaviour, to provide new insights for those targeting this group.
99% - ights/Presentations-and-Whitepapers/2020/State-of-Gaming-in-the-UK

Coffee with Comscore: COVID-19 and its impact on Digital Media Consumption in India

In this Coffee with Comscore webinar, we shared industry-specific insights on rapidly shifting media consumption trends across the digital landscape in India and offered perspective to help agencies and advertisers strategically reach their target consumers...
99% - ights/Presentations-and-Whitepapers/2020/Coffee-with-Comscore-COVID-19-and-its-impact-on-Digital-Media-Consumption-in-India