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Retail is the Fastest Growing Usage Category on Smartphones in Italy

The latest insights from our comScore Mobile Advisor Study show that the Total Italy Mobile Universe accounted for 48,000,000 users in the three-month average ending November 2013. Smartphone users represent 64.1 percent of the total Italian mobile audience,...
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Como vieron los Europeos la UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category...
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Video serves a Social Media ace for Roland-Garros content

The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. With millions of people around the world watching, discussing and sharing their passion for this Grand Slam, Social Media...
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Dutch Spend Half of Desktop Time Watching Videos

As online video consumption continues to increase and expand onto new platforms, video plays an increasingly valuable role in the marketing mix. Desktop remains a growth platform for video, with a 16% increase in viewers from November 2015 to April 2016...
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Russia News Websites Making Headlines for Mobile Consumption

The speed at which reporting occurs means consumers nowadays benefit from being able to carry devices to access news, in their pockets. While almost half of Russians are accessing the Internet across multiple platforms, the scales have tipped in favour...
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Tokyo Olympics What TV Media Buyers Can Learn from TV and Market-Based Insights

Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV and Market-Based Insights This has created a broader convergence of traditional and new platforms.
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Make the Most of Fall Premiere Season

Fall TV Premiere Season is upon us! Check out our latest infographic for some quick data gems and to see how you can make the most of the season with our newest Fall Premiere Activation segments.
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Fast Facts 2023 Masters Tournament

A social media hole-in-one: the 2023 Masters® Tournament scored 5% more total actions and 48% more video views than last year.
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