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Video on Demand Transactions increase 30 Percent Year-Over-Year
Comscore Shows 30 Percent Year-Over-Year Increase in Video on Demand Transactions. Average U.S. household watched 16 on-demand titles in March; fitness content up 147 percent.
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ights/Press-Releases/2020/4/Video-on-Demand-Transactions-increase-30-Percent-Year-Over-Year
Coronavirus pandemic and online behavioural shifts
A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
99% -
ights/Blog/Coronavirus-pandemic-and-online-behavioural-shifts
Automaker Responses to COVID-19
As much of the country continued to practice social distancing during the third week of April 2020, automotive shopping demand continued to track below 2019 levels. But as the demand decline appeared to level off in April, automakers and their dealer...
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ights/Blog/Automaker-Responses-to-COVID-19
Streaming Service In-Home Usage Shifts During Summer 2020
Last month, Comscore presented its annual State of OTT webinar, which highlighted a massive surge with in-home device usage since the coronavirus pandemic took hold. Comscore also showcased in a recent blog how the actual volume of data consumed in consumer...
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ights/Blog/Streaming-Service-In-Home-Usage-Shifts-During-Summer-2020
Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling
With the holiday shopping season well underway, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that site visitation and spending in the home goods category reached record...
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ights/Press-Releases/2020/12/Comscore-Uncovers-Record-Online-Spending-for-Home-Furnishings-and-Remodeling
As More Electric Vehicles Hit The Market Interest Accelerates
Consumers have more choice than ever for alternative fuel vehicles. Automakers have steadily introduced new alternative fuel vehicles, further sparking awareness and interest in these segments. Improved infrastructure, greater affordability, support from...
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ights/Blog/As-More-Electric-Vehicles-Hit-The-Market-Interest-Accelerates
Vehicle subscription services offer an alternative to traditional ownership
Consumers are flocking to new ways of vehicle ownership. Economic uncertainty, ongoing supply and inventory issues and high average transaction prices have paved the way for alternative options to car ownership. Vehicle subscription companies have popped...
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ights/Blog/Vehicle-subscription-services-offer-an-alternative-to-traditional-ownership
Connecting with Your Audience during COVID-19
70% of consumers are engaging more on social during the pandemic and companies are posting 6% less content. How can brands lead the way to fill that void with the right message and content? We'll share our up to the minute research on what consumers want...
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ights/Presentations-and-Whitepapers/2020/Connecting-with-Your-Audience-during-COVID-19
The Future of Measurement for Branded Content
Audiences are consuming content at an almost unbelievable rate. At the same time, advertisers are rushing to keep up with new and innovative branded integration and content opportunities in the fight for consumer attention.
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ights/Presentations-and-Whitepapers/2020/The-Future-of-Measurement-for-Branded-Content
Coronavirus pandemic and online behavioural shifts
A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
99% -
fts/Coronavirus-pandemic-and-online-behavioural-shifts
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