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Final Pre Christmas Push Propels U.S. Online Holiday Season Spending
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November – December 2010 holiday season. For the holiday season-to-date, $30.81 billion has been spent...
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ights/Press-Releases/2010/12/Final-Pre-Christmas-Push-Propels-U.S.-Online-Holiday-Season-Spending
Accenture comScore and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites
Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store...
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ights/Press-Releases/2011/1/Accenture-comScore-and-dunnhumbyUSA-Announce-Initiation-of-Breakthrough-Study-to-Help-Improve-the-Value-of-CPG-Brand-Websites
comScore Wins 2009 Chicago Innovation Award
Last night comScore was a proud recipient of the Chicago Innovation Awards, which celebrates the creative spirit of the Chicago region by recognizing and honoring the city’s most innovative new products and services.
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ights/Blog/comScore-Wins-2009-Chicago-Innovation-Award
comScore Supports Consumer Privacy Bill of Rights
I am honored to have been invited to the White House on February 23rd to attend the announcement of the Consumer Privacy Bill of Rights. This initiative is the culmination of years of work within the industry to create meaningful self-regulation that...
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ights/Blog/comScore-Supports-Consumer-Privacy-Bill-of-Rights
Cyber Monday 2010: First Billion Dollar Day in History
Earlier this morning, comScore chairman Gian Fulgoni announced our Cyber Monday 2010 spending total with the news that people spent to the tune of $1.028 billion dollars on U.S. websites, making it the heaviest online spending day on record and the first...
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ights/Blog/Cyber-Monday-2010-First-Billion-Dollar-Day-in-History
comScore Celebrates a Decade of Innovation
As this decade winds down to its conclusion, comScore would like to take a moment to reflect on what a decade it’s been. Founded in 1999 by our CEO Magid Abraham and Chairman Gian Fulgoni in the heyday of the dotcom bubble, comScore was one of only a...
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ights/Blog/comScore-Celebrates-a-Decade-of-Innovation
A Day in Boston at the Internet Retailer Conference
Last week, I spoke at the fifth annual Internet Retailer Conference & Exhibition in Boston. In spite of the continued uncertainty of the economy and the retail market, the conference, which ended Thursday, attracted more than 5,000 attendees and 368 exhibitors....
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ights/Blog/A-Day-in-Boston-at-the-Internet-Retailer-Conference
Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative Revolution in Digital Advertising
comScore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. comScore ARS has been in the business of ad copy-testing for 40 years, conducting extensive research...
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ights/Blog/Big-Money-Medium-Sub-Optimal-Creative-Why-Now-is-the-Time-for-a-Creative-Revolution-in-Digital-Advertising
In Push for Digital Dollars, Look Beyond CPG's Big TV Budgets
By any measure, sales of consumer package goods represent an enormous industry - convenience and club stores, supermarkets, supercenters and drug stores, macaroni, mouthwash, mustard and other daily necessities generate more than $1 trillion in annual...
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ights/Blog/In-Push-for-Digital-Dollars-Look-Beyond-CPG-s-Big-TV-Budgets
Changing How the World Sees Digital Advertising
Brands face a never-ending challenge to digest a multitude of data, identify metrics indicative of success, and turn it into a media plan that actually delivers results as promised. The market is drowning in data but what's needed is online measurement...
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ights/Presentations-and-Whitepapers/2012/Changing-How-the-World-Sees-Digital-Advertising-Presentation
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