Search for "talk club almety" returned 269 matches

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options.
9% - ights/Videos/Interview/More-Front-End-Automation-Needed-For-Addressable-TV

Comscore Announces AE Networks to Join Comscore Campaign Ratings Beta Program

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced that global content company, A+E Networks®, will join other leading media companies as a beta partner for Comscore Campaign Ratings, Comscore’s...
36% - ights/Press-Releases/2018/11/Comscore-Announces-AE-Networks-to-Join-Comscore-Campaign-Ratings-Beta-Program

Apresentamos a Nossa Nova Marca

Comscore was founded in 1999 and there’s no doubt a lot has changed since then. The advertising ecosystem is more fragmented and dynamic than ever before, and consumers are now leading the charge in this new world order.
9% - ights/Blog/Introducing-Our-New-Brand

Branded Content Propiedades Bancarias de Mexico

El contenido patrocinado cada vez comienza a tomar más relevancia para las marcas, permitiéndoles incorporar de manera orgánica contenido promocional en los canales sociales de diferentes Publishers.
68% - ights/Blog/Branded-Content-Propiedades-Bancarias-de-Mexico

Trend Talks Leo Burnett | Vídeo Digital

Na primeira edição do Trend Talks, organizado pela Leo Burnett, a comScore teve a oportunidade de expor insigths sobre o potencial do vídeo digital e os desafios e particularidades da mensuração do vídeo diante das múltiplas plataformas disponíveis hoje....
9% - ights/Presentations-and-Whitepapers/2018/Trend-Talks-Leo-Burnett-Video-Digital

Delivering Impact Advancing this Years Upfronts

Chris Wilson, an industry veteran with more than two decades in TV audience measurement, gives his insights on this year’s Upfronts compared to years past.
9% - ights/Blog/Delivering-Impact-Advancing-this-Years-Upfronts

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Brand safety is a hot topic in digital advertising – and for good reason. Budgets, reputations, and relationships – both with media partners and customers – are on the line when an ad is delivered in a questionable environment. But brand safety isn’t...
9% - ights/Blog/Five-Key-Steps-to-Keep-Your-Brand-Safe-in-a-Complex-Media-Ecosystem

Cyber Monday Sees 3 Billion in Desktop Online Sales to Rank as Top US Online Spending Day in History

comScore today reported holiday season U.S. retail e-commerce spending from desktop computers for Cyber Monday 2017 and the holiday weekend following Thanksgiving. Cyber Monday reached $3.36 billion in desktop online spending, up 26 percent versus year...
26% - ights/Press-Releases/2017/11/Cyber-Monday-Sees-3-Billion-in-Desktop-Online-Sales-to-Rank-as-Top-US-Online-Spending-Day-in-History

comScore Signs Local TV Ratings Contract with Capitol Broadcasting Company

WRAL-TV and WRAZ-TV in Raleigh-Durham, NC Adopt comScore’s Local Television Ratings.
28% - ights/Press-Releases/2017/9/comScore-Signs-Local-TV-Ratings-Contract-with-Capitol-Broadcasting-Company

Getting Back to the Advertising Metrics That Matter

Since comScore’s recent announcement that we will be offering free viewability measurement globally, I have had several conversations with advertisers, media agencies and publishers. The response to the news has been quite positive with many questions...
26% - ights/Blog/Getting-Back-to-the-Advertising-Metrics-That-Matter