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Search for "talk club almety" returned 269 matches
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How to Avoid the Creep Factor with IoT Technology
Last week comScore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as location analytics, market research methodologies, and...
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ights/Blog/How-to-Avoid-the-Creep-Factor-with-IoT-Technology
The U.S. Mobile App Report
The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s...
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ights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report
IAB Peru Interviews Jodi McDermott comScore Group VP
comScore's Digital Analytix solution Selected as New Technology of the Year by the DAA. Metrics have a direct relation to business objectives. If not measured qualitatively and quantitatively our efforts and their results are unknown, misunderstood or...
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ights/Blog/IAB-Peru-Interviews-Jodi-McDermott-comScore-Group-VP
Telecomscom Interview with Brian Jurutka
Brian Jurutka, Senior Vice President, Telecoms at comScore, talks to Telecoms.com at TM World Forum 2014 about comScore’s role in helping companies understand and monetize digital consumer relationships.
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ights/Blog/Telecomscom-Interview-with-Brian-Jurutka
Online Media Measurement: It’s Not Like Betamax Vs VHS
Josh Chasin, comScore Chief Research Officer, attended the BeetTV Video Ad Fraud & Viewability Leadership Summit in June. In this interview with Robert Andrews, Josh talks about validated Campaign Essentials.
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ights/Videos/Interview/Online-Media-Measurement-It-s-Not-Like-Betamax-Vs-VHS
Keeping_Ahead_of_Non-Human_Traffic_A_QA_with_Brian_Pugh
The media has been abuzz lately with news stories about invalid web traffic – commonly referred to as fraud – that can wreak havoc on ad campaign delivery and diminish the value of digital as a successful advertising medium. To help speak to these concerns,...
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ights/Blog/Keeping_Ahead_of_Non-Human_Traffic_A_QA_with_Brian_Pugh
Putting the CrossMedia Measurement Future into Focus A QA with Manish Bhatia
“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer,...
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ights/Blog/Putting-the-CrossMedia-Measurement-Future-into-Focus-A-QA-with-Manish-Bhatia
Camera Content Drives Surge Among Mobile-First Social Networks in the US
Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram, Snapchat and Vine. Not surprisingly, their highly visual and easily digestible content is immediately resonating with users and attracting...
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ights/Infographics/Camera-Content-Drives-Surge-Among-Mobile-First-Social-Networks-in-the-US
Putting the Digital Advertising Future into Focus A QA with Anne Hunter
Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital...
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ights/Blog/Putting-the-Digital-Advertising-Future-into-Focus-A-QA-with-Anne-Hunter
Which Brand Won Social Gold at Sochi
NBC Olympics dominated the social sphere over the course of the Sochi Games, outperforming brand pages with larger and more consistently engaged fan bases. Even compared to the NFL during the lead up to and day of the Super Bowl, NBC Olympics had a five...
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ights/Blog/Which-Brand-Won-Social-Gold-at-Sochi
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