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Search for "talk club almety" returned 269 matches
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Americans Get “Smart”: iPhone, Android and the Accelerating Adoption of Smartphones
Last week was a big week in the ever-evolving world of mobile as Apple introduced the iPhone 4, its highly anticipated next generation of the popular mobile device. In the fiercely competitive and fast-growing smartphone market, the successful launch...
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ights/Blog/Americans-Get-Smart-iPhone-Android-and-the-Accelerating-Adoption-of-Smartphones
Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery
This past Saturday, I was invited back to speak at this year’s annual conference of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place. CEO was founded in 1997 by Dr. Gerry Hills, then an entrepreneurial professor at the University...
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ights/Blog/Collegiate-Entrepreneurs-Offer-Hope-for-Long-Term-Economic-Recovery
A Day in Boston at the Internet Retailer Conference
Last week, I spoke at the fifth annual Internet Retailer Conference & Exhibition in Boston. In spite of the continued uncertainty of the economy and the retail market, the conference, which ended Thursday, attracted more than 5,000 attendees and 368 exhibitors....
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ights/Blog/A-Day-in-Boston-at-the-Internet-Retailer-Conference
Is the Future of TV Programmatic
comScore’s first-ever industry summit on the future of audiences and advertising, brought together many of the leading lights from both the digital and the television businesses. So it was not surprising that the panel discussion titled “Is the Future...
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ights/Blog/Is-the-Future-of-TV-Programmatic
comScore to Present at ARF Audience Measurement 2017
comScore today announced that leaders from the company will be presenting at the Advertising Research Foundation’s (ARF) Audience Measurement 2017 conference.
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ights/Press-Releases/2017/6/comScore-to-Present-at-ARF-Audience-Measurement-2017
Ad Week 2016: How do you evaluate quality delivery?
How do we ensure that the data that goes into marketing models is actually valid data? How important is viewabilty? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on...
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ights/Videos/Presentation/How-do-you-evaluate-quality-delivery
Ad Week 2016: Is precision targeting delivering on its promise?
Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive meaningful ROI, causing them to default to more traditional...
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ights/Videos/Presentation/Is-precision-targeting-delivering-on-its-promise
Ad Week 2016: What’s needed to make data truly actionable?
There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase...
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ights/Videos/Presentation/What-s-needed-to-make-data-truly-actionable
Ad Week 2016: What are the metrics that matter?
Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
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ights/Videos/Presentation/What-are-the-metrics-that-matter
Microsoft Bids on Yahoo!
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ights/Press-Releases/2008/02/Microsoft-Bids-on-Yahoo
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