#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Consumers set up a blockbuster holiday season at the Box Office
The State of the Global Summer Box Office
Concert Movies Sing at The Box Office!
To have two concert films, “Renaissance: A Film by Beyoncé” this past weekend and the mid-October debut of “Taylor Swift: The Eras Tour,” both topping the weekend box-office chart in a single year is...
Thanksgiving Leftovers Are a Treat at the Box
Live from Miami at Showeast!
A Very Swift Episode
A Swift-centric special episode finds Paul & Mike pondering this weekend’s results with a clear front runner for the top spot on the chart.
The Box Office Continues to Ebb and Flow
The Nun II, a Horror Habit, All Lead to a Swift Response
Representation in media: Taking a cue from #BillionGirlSummer
National Cinema Day and the $4 Billion Summer