Reach, Frequency and Beyond. Insights from Comscore and YouTube.
It has been a hectic few weeks for the Minnesota Vikings, thanks to a season-ending injury for star quarterback Kirk Cousins, and a 6-5 record that places them in second in their division. Read more
Three key insights for podcast advertising, in a privacy-centric landscape
Fast Facts: Diwali 2023 on social media
Football Coverage Shines on Broadcast & Cable in Sacramento, CA
What marketers should know about the future of cross-platform measurement
The ‘Beckham’ series effect on social media
A Sports Filled Week in San Antonio, TX
Live from Miami at Showeast!
A Very Swift Episode
The Box Office Continues to Ebb and Flow
This week Paul and Mike discuss how, despite a down weekend, 2023 continues to bounce back nicely. They also discuss the impact that the WGA settlement may have on the release schedule and on the over...
The Nun II, a Horror Habit, All Lead to a Swift Response
Representation in media: Taking a cue from #BillionGirlSummer
National Cinema Day and the $4 Billion Summer
Paul & Mike discuss National Cinema Day and the impact it had on the weekend.
Summer Box office revival: on the path to a $4 billion milestone
The ‘Barbenheimer’ Strikes Back!
Barbenheimer and Redefining Movie Marketing Strategies
No Hard Feelings about the Box Office