2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
Closed Loop Cross-Platform Audience Reach with Comscore
Warner Bros. Discovery, Comscore & the Future of Currency at Scale
Warner Bros. Discovery’s announcement selecting Comscore as one of its trusted currency providers for the upfront is a signal to the advertising community that programmers are leaning into the need to...
Comscore Taps Purchase Data To Help Measure Ad Impact
Marketing Innovation & Sports Marketing Upfronts Summit Day 2: Fireside Cha...
The Recipe For A New Currency
In this video interview with Beet.TV’s Rob Williams at Beet Retreat San Juan, Chris Wilson explains.
Managing the Transition to a Multi-Currency Market
How to navigate the world of advertising measurement tools in 2022
Fresh Perspectives in Measurement Innovation
Moneyballing Media: How Big Data Is Transforming TV