#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
Spice up your campaigns this season with our Fall Audience Guide.
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
Keep your seasonal campaigns in full bloom with our Spring Audience Guide.
2025 State of Programmatic Report
New Year's Audience Guide
Basketball Audience Playbook
Football Audience Playbook