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Bringing Context to This Week’s Methbot News

Comscore in Journal of Advertising Research on How Mobile Marketing Dynamic...

Cyber Five Critical to Fighting Back from Slow Start to Holiday Season

Comscore has reported very healthy online spending numbers this holiday season, but it didn’t start out that way. Early in the season we saw slowing desktop e-commerce year-over-year growth, marked by...

Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...

Cyber Monday Becomes First Ever $1 Billion Shopping Day on Mobile

Billion-Dollar Shopping Days Become the New Norm

A billion dollars in daily online spending used to be a rare achievement in e-commerce and the sign of a truly banner day. But online shopping has gotten so popular in recent years that with each holi...

Busting 5 Holiday Shopping Myths That Come Up Every Year

Comscore Innovates to Bring Multi-Platform Digital Video Measurement to the...

Q3 2016 Digital Commerce Hits $84.3 Billion, as M-Commerce Accounts for 20%...

The Seasonality of Sports Explored Through Digital Audience Ratings

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Control and Transparency the Key to Furthering Programmatic in Asia Pacific

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

Mobile Audience Campaign Measurement Arrives in Canada and the UK

Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...