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As We Approach Summer Season, U.S. Consumers Are Traveling Again

The Rise of Streaming Services and the Role of 3rd Party Measurement

Relative Errors in Television Audience Measurement: The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.

Is an Epic Monster Clash enough to get viewers up off the couch and out to...

Respecting Privacy in Online Measurement: Comscore's Vision

What happens to ad targeting if user tracking goes away?

On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build alternative identifiers to track individuals...

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

So Long, 2020: A Comscore Year in Review

‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...

Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As millions stay home, home furnishing sites see record spend and visitatio...

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...

What will viewers watch on election night in battleground markets?

Fearmongering in CTV Advertising

Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic

How U.S. Auto Shoppers are Adapting in the Age of Covid

Comscore Reveals how the Pandemic has Changed Consumer Behavior

The Superhero and the 2020 Nissan Sentra