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Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Di...

Last week Comscore released the 2013 U.S. Digital Future in Focus, our annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features insights...

Thoughts on the MRC’s Viewable Impression Advisory

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...

Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

One of the truisms of Election 2012 has been the Obama campaign’s outsized lead vs. Romney in most facets of the digital battleground, whether in the number of social media fans and followers, online...

MRC Accredits Comscore vCE Validation, Including Cross-Domain iFrame Measur...

It’s Time to Change the Discussion on Measuring Facebook Effectiveness

Putting the Digital Future in Focus – 5 Stories that Will Shape the U.S. Di...

Proven Techniques for Effective Digital Creative - Part 1 of 5: Teaching a...

Leveraging Advertising Expenditures in a Challenging Economic Environment

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

Advertising Engagement: Giving Creative Credit Where Credit is Due

AdXpose + Comscore: A Gamechanger for Online Advertising Measurement

Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...

As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising

Creative is King When Targeting Millennials

The Optimization of Digital Creative