Currency for How Media Actually Works Today
Zhu Zhu Pets: The Season's Hot Holiday Toy
Thanksgiving Weekend Continues Strong Momentum for Online Holiday Shopping
Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered
One of the promises of the Internet is the ability to target an exact individual. After all, unlike radio or TV, where messages are simultaneously broadcast to a broad audience, online advertising is...
Free Shipping this Holiday Season: Margin Eater or Opportunity for Retailer...
Page Load Performance Can Affect Consumer Behavior: How Does Your Site Meas...
Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery
This past Saturday, I was invited back to speak at this year’s annual conference of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place. CEO was founded in 1997 by Dr. Gerry H...
Comscore Wins 2009 Chicago Innovation Award
Can Newspapers Turn Sizable Online Audiences Into Profitable Ones?
Game On! Online Sport Content Grows Around the Globe
Wharton’s Future of Advertising Project
The Dawn of Hybrid Audience Measurement
Comscore CEO Dr. Magid Abraham Accepts AMA's Coveted Parlin Award!
Sports is an International Online Phenomenon
My Hour with Jennifer Lindsay on The A-List
A Recession is a Terrible Thing to Waste
The Revenge of Neglected Brands
LinkedIn and the Value of Social Media in a Tight Job Market
#Comscore10 Campaign Kicks Off on Twitter!