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Keeping Score with Social Media Marketing and Measurement: Three Things to...

American Idol Predictions – Final Thoughts

American Idol Searches Predict Lambert Landslide

If Americans’ search behavior is any indication which way they’re leaning towards voting for the next American Idol, it looks like it’ll be a runaway victory for Adam Lambert. Compared to other contes...

What's Driving the Decline in Search Ad Coverage?

Twitter.com Quadruples to 17 Million U.S. Visitors in Last Two Months

Valencia Festival of Media

With Comscore chairman and co-founder Gian Fulgoni, and Comscore mobile expert Paul Goode, both speaking at the event, I travelled to Valencia last week to attend the Festival of Media.

On Branding Versus Direct Response Advertising

Breaking News (and Making News): Twitter Surges 131% in March to 9.3 Millio...

Auto Advertisers Go Digital: Doing a Good Job

Banners Still Having a Banner Quarter

Is Silicon Valley a Systemic Risk?

Comscorians Recognized at the 2009 ARF Annual Conference

Twitter Traffic Explodes...And Not Being Driven by the Usual Suspects!

How About Citing Some Valid and Relevant Research About the Effectiveness o...

Getting Beyond Big – and How to Make 14 Billion Video Streams a Month Count

OMMA Global-Hollywood

SES New York Wrap Up

Power to the People