Currency for How Media Actually Works Today
Everton: The People's Club
Traffic With Sleeves
Cookies Still Food for Thought for Online Advertisers in Europe
At the WARC “Measuring Advertising Performance” conference at the Royal Garden Hotel here in London last week, Comscore’s SVP and Managing Director of Europe, Mike Read, presented a very digestible ov...
Comscore Waves Goodbye to '08, Looks Ahead to '09
It's time to close the loop for gaming ads
Why is Google's Market Share in Hitwise Data So Much Higher than in comScor...
I occasionally get asked this question, and I usually answer that different methodologies may produce different estimates. But I know that doesn’t really get at the heart of the matter.
2009: The Epoch of Extended Web Content
A Tipping Point for Online Coupons?
The 2008 JEGI Growth Conference
Ernst and Young Entrepreneur of the Year Conference
Collegiate Entrepreneurs Association
Auto Site Visitor Data Strong Leading Indicator for U.S. Auto Sales
Internet Support Critical for Obama Victory
Whither the Click?
Comscore: The World's Fastest Growing Market Research Firm
Who's Right?
Where is Webvan when you need them?
The Myth of Static IP