#RIPGRPs: Evolving the Metrics That Move Us Forward
Where is Webvan when you need them?
The Myth of Static IP
Credit Angst Still a Problem for Subprime Borrowers
As senior director in the financial services group at Comscore, I’ve spent a lot of time in the past several months examining changes in consumers’ online banking and credit card behavior. Earlier thi...
In Praise of Online Advertising
Euro2008 Sends Flood of Traffic to UEFA.com (Union of European Football Ass...
One Million Trees and Counting
I’m proud to tell you that on Tuesday Comscore announced that it will be sponsoring the planting of more than one million trees through its new initiative, Comscore Trees for Knowledge. The trees will...
Consider Both Sales Lift and Reach When Using Online Advertising to Grow Of...
What Are Your Segments Doing Online?
Moody's Gets Online
Gas Prices Drive “Hybrid” Searches
Ad Industry Reacts to New Online Media Planning Tools
The Wizard of Oz had it right…
WidgetWebExpo — A Year Later
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?
High Gas Prices Drive Consumers to Find Deals on the Internet
Comscore Rings Up Mobile
Interview with Poppy Harlow of CNN