Audience Recommendations for Every Vertical
Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...
Measuring What Matters in Social Media
Five Strategies for Effectively Marketing to the Multi-Platform Majority
In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization....
Marketing to the Multi-Platform Majority
Multi-Platform Media Usage is Not a Zero Sum Game
Panel Participation Yields Digital Insights
Recently, at the Minority Corporate Counsel Association’s CLE Expo in Chicago, I had the opportunity to participate in a fascinating panel discussion on the growing use of social media and its implica...
Advertising Engagement: Giving Creative Credit Where Credit is Due
Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...
Auto Advertisers Go Digital: Doing a Good Job
OMMA Global-Hollywood
The Now is Time