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The Big Game: Beyond the Numbers
Rihanna Shines at Halftime and on Social
The Game Day Ads that Dominated on Social
The Big Game is one of the only events of the year where people look forward to watching commercials. These multi-million dollar spots can become cultural touchpoints beyond game day, sparking convers...
The Big Game 2023 was a Touchdown on Social Media
2022 FIFA World Cup: the sponsors hitting the back of the net
World Series 2022 is a Home Run Across Screens
Baseball, America’s pastime, has made its way beyond the ballpark and into our homes on a variety of screens. In September alone, MLB.com reached nearly 9% of the US internet population, with users sp...
The Best (and Worst) Times for Sports Brands to Post on Social Media
March is Madness in the State of Illinois
NCAA Basketball Tournament Sparks Marketing Madness
Top Esports Teams on Social: Rankings Now Available on Comscore
Key Moments from the Paralympics on Social Media
Winter Athletes Skyrocket on Social
What’s Trending Leading Up to the Super Bowl: A National and Local Story of...
California Rivals: Analyzing the 2021 National League Division Series Dodge...
Sports and Stories: A Q&A With Renata Policicio, VP of Research & Insights...
Let’s Play Ball - Social Baseball to Supercharge Your Social
3 Points to Consider when Posting Branded Content in the New Normal of 2020
How Melissa Brenner Makes the NBA the most Tech-Savvy League