Audience Recommendations for Every Vertical
Live Streaming Video Jumps 600% in Past Year
Comscore Enhances Online Video Measurement to Better Align with TV
Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising
As we further explore the possibilities of cross media advertising, we are beginning to see that the value of “transmedia” as a strategy that can assist marketers in leveraging the unique benefits of...
A Look Back at the Digital Year in Canada
Comscore Debuts Video Measurement in Asia-Pac
Getting Beyond Big – and How to Make 14 Billion Video Streams a Month Count
Fourteen billion is a big number, and we like big numbers. They have impact. They are bold. They make great headlines (see above). But when it comes to making online video audiences targetable and val...
OMMA Global-Hollywood
Cookies Still Food for Thought for Online Advertisers in Europe
Online is the New Primetime
IAB and MRC Work Together to Draft Audience Reach Definition Guidelines