2022 State of Streaming
For that reason, Comscore provides a single source of truth in CTV content measurement, advertising measurement and targeting for brands, agencies, streaming platforms, and content owners. See how you can leverage Comscore solutions to connect with everything CTV.
Consumers are flocking to new ways of watching content and connected TV (CTV) is emerging as the new mainstream media providing richer and more diverse experiences. For advertisers, the opportunity to effectively reach and... Read more
Our first CTV podcast series has come to an end! In this final episode of our podcast, Comscore Talks CTV, we invite you to discover more about targeting CTV audiences in a cookie-free world. Read more
OOH Drives Online Activation at 5x-6x Above the Expected Rate Description
Smart TVs: Streaming’s Ultimate Catalyst
What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?
Inside the race to create a better cross-channel currency for CTV
What even is... CTV?
CTV - A Modern Reintroduction
Entertainment in 2022: behavioural trends in India
Entertainment in 2022: behavioural trends in Malaysia
Entertainment in 2022: behavioural trends in Indonesia
Pursuit Channel: winning automotive ad placements with Comscore TV...
Entertainment in 2022: The behavioural trends in the UK that are shaping...
How to navigate the world of advertising measurement tools in 2022
Elevating Measurement: Delivering on a Cross-Platform Promise
The Future of Everywhere: Creating a Common Audience Definition across...
Cross-platform Campaign Measurement
Comscore Campaign Ratings™ is the industry’s leading advertising measurement solution offering in-flight deduplicated reach and frequency audience insights across linear TV, Connected TV (CTV), desktop and mobile.
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Privacy-forward Programmatic Targeting
Achieve precision CTV programmatic targeting based on behaviors such as YouTube CTV watchers, OTT SVOD watchers, premium sports paid subscribers, and streaming DVR paid subscribers.
Multi-Platform Video Measurement
Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.
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Streaming Insights
Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
Connected Device Insights
Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected device in the home.