CTV Insights

Connected TV. OTT. Digital video. More households than ever are streaming content. For consumers, this means richer and more diverse experiences. For advertisers, this means new opportunities to reach - and engage with - consumers. And these opportunities are growing fast.

For that reason, Comscore provides a single source of truth in CTV content measurement, advertising measurement and targeting for brands, agencies, streaming platforms, and content owners. See how you can leverage Comscore solutions to connect with everything CTV.

Comscore Talks CTV

Our first CTV podcast series has come to an end! In this final episode of our podcast, Comscore Talks CTV, we invite you to discover more about targeting CTV audiences in a cookie-free world. Read more

More from this Podcast series
5   Measurement and Using Advanced Audiences
4   CTV Media Planning
3   Cord-cutting and Non-Ad Supported Platforms
2   CTV in the Marketing Mix
1   Defining Connected TV
View All

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Your connection to everything CTV

Cross-platform Campaign Measurement

Comscore Campaign Ratings™ is the industry’s leading advertising measurement solution offering in-flight deduplicated reach and frequency audience insights across linear TV, Connected TV (CTV), desktop and mobile.

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Privacy-forward Programmatic Targeting

Achieve precision CTV programmatic targeting based on behaviors such as YouTube CTV watchers, OTT SVOD watchers, premium sports paid subscribers, and streaming DVR paid subscribers.

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Multi-Platform Video Measurement

Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.

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Streaming Insights

Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.

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Connected Device Insights

Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected device in the home.

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