#RIPGRPs: Evolving the Metrics That Move Us Forward
For that reason, Comscore provides a single source of truth in CTV content measurement, advertising measurement and targeting for brands, agencies, streaming platforms, and content owners. See how you can leverage Comscore solutions to connect with everything CTV.
Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevity meets creativity, and... Read more
Our first CTV podcast series has come to an end! In this final episode of our podcast, Comscore Talks CTV, we invite you to discover more about targeting CTV audiences in a cookie-free world. Read more
Os dados por trás do consumo de CTV no Brasil
Flexible by Design: Building Standards That Fit a Multi-Currency World
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Scor...
The Power of Cross-Platform Measurement in India
Shifting Budgets To Increase Delivery In Underexposed Markets
Driving Incremental Reach Through Targeted Advertisement Channels
Social waves: Measuring the True Reach of Digital Content
Comscore Digital Data Helps Retailers Discover Their Incremental Reach agai...
Comscore TV empowers advertisers to identify stations that have an affinity for reaching their retail brand’s audiences
Crafting Gamer Audiences with Comscore’s Plan Metrix
Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore’s LDA...
The strategic leap to unlock India’s total digital audience measurement
On May 9, 2024, the Comscore Interact India took place in Mumbai and served as a pivotal gathering between clients and other industry leaders. This exclusive session underscored the transformation in...
Comscore Digital Insights
Comscore Congressional District CTV Index
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Comscore Campaign Ratings Local
Cross-platform Campaign Measurement
Comscore Campaign Ratings™ is the industry’s leading advertising measurement solution offering in-flight deduplicated reach and frequency audience insights across linear TV, Connected TV (CTV), desktop and mobile.
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Privacy-forward Programmatic Targeting
Achieve precision CTV programmatic targeting based on behaviors such as YouTube CTV watchers, OTT SVOD watchers, premium sports paid subscribers, and streaming DVR paid subscribers.
Multi-Platform Video Measurement
Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.
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Streaming Insights
Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
Connected Device Insights
Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected device in the home.