Streaming - Comscore, Inc.

Streaming Insights

Connected TV. OTT. Digital video. More households than ever are streaming content. For consumers, this means richer and more diverse experiences. For advertisers, this means new opportunities to reach - and engage with - consumers. And these opportunities are growing fast.

For that reason, Comscore provides a single source of truth in CTV content measurement, advertising measurement and targeting for brands, agencies, streaming platforms, and content owners. See how you can leverage Comscore solutions to connect with everything CTV.

Blog

How Comscore and YouTube Unlock the Power of CTV

Consumers are flocking to new ways of watching content and connected TV (CTV) is emerging as the new mainstream media providing richer and more diverse experiences. For advertisers, the opportunity to effectively reach and... Read more

Rankings

Press Releases

Comscore Adds CTV Measurement to Video Metrix® Multi-Platform in India

22 Jun 2022

Americans Are Adopting Ad-Supported Streaming Services at a Faster Rate Than Non-Ad Subscription-Based Streaming Services,...

14 Jun 2022

Comscore Enables Holistic View of Online Consumer Engagement Through Launch of Total Digital Platform

14 Jun 2022

Comscore Adds CTV Measurement to Video Metrix® Multi-Platform in Five Key Markets in Europe

6 Jun 2022

Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV Across...

12 Oct 2021

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Podcast

Comscore Talks CTV

Our first CTV podcast series has come to an end! In this final episode of our podcast, Comscore Talks CTV, we invite you to discover more about targeting CTV audiences in a cookie-free world. Read more

More from this Podcast series

5 Measurement and Using Advanced Audiences

4 CTV Media Planning

3 Cord-cutting and Non-Ad Supported Platforms

2 CTV in the Marketing Mix

1 Defining Connected TV

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More Insights

Search & Filter

Comscore Snapshot: The OTT players in India at a glance

Comscore Snapshot: A look at India’s OTT market size

Booming OTT Market & New Players Seeking a Slice...

Relive the highlights of INTERACT 2022

OOH Drives Online Activation at 5x-6x Above the Expected Rate Description

Smart TVs: Streaming’s Ultimate Catalyst

What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?

Inside the race to create a better cross-channel currency for CTV

What even is... CTV?

CTV - A Modern Reintroduction

Entertainment in 2022: behavioural trends in India

Entertainment in 2022: behavioural trends in Malaysia

Entertainment in 2022: behavioural trends in Indonesia

Pursuit Channel: winning automotive ad placements with Comscore TV...

Entertainment in 2022: The behavioural trends in the UK that are shaping...

Your connection to everything CTV

Cross-platform Campaign Measurement

Comscore Campaign Ratings™ is the industry’s leading advertising measurement solution offering in-flight deduplicated reach and frequency audience insights across linear TV, Connected TV (CTV), desktop and mobile.

Privacy-forward Programmatic Targeting

Achieve precision CTV programmatic targeting based on behaviors such as YouTube CTV watchers, OTT SVOD watchers, premium sports paid subscribers, and streaming DVR paid subscribers.

Multi-Platform Video Measurement

Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.

Streaming Insights

Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.

Connected Device Insights

Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected device in the home.