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Data Gem Oct. 19, 2016 | Share

Money in your pocket: 29% of French users bank via mobile

Over half of Internet users in France visit online banking sites, viewing 3 million total pages in a month and spending an average of 5.1 minutes per visit. Mobile is changing banking behaviours in France, as more consumers access their accounts from handheld devices. Read more

Data Gem Oct. 6, 2016 | Share

Devices & Demographics: How Dutch women shop online

Online has become the jewel in the crown for even many bricks and mortar retailers. The category demonstrates an incredibly diverse mix of digital behaviours that can be analysed by demographics and device preferences, allowing players in this market to make sense of consumer behaviour in a multi-platform world. Taking the example of women, clear trends... Read more

Data Gem Sep. 29, 2016 | Share

Digital-native Millennials embrace ‘traditional’ media outlets

As the first true digital natives, Millennials’ online behaviour has been a source of fascination across the globe, the UK being no exception. In many ways, they embrace modernity – 80% of UK Millennials access news/information content through mobile devices, exclusively or combined with desktop. The category is the 9th largest in reach amongst... Read more

Data Gem Sep. 22, 2016 | Share

Facebook retains Social Media crown for UK Millennials

The last few years have seen fierce competition for the Social Media crown. New and upcoming entities have emerged in the market, tackling digital networking in different ways. However, among the Millennials in the UK, one of the largest demographics and the first “digital natives”, no other provider has been able to undermine Facebook’s dominance. Read more

Data Gem Sep. 19, 2016 | Share

The Impact of Mobile on the Retail Category in Canada

How is Mobile impacting digital behavior towards the Retail Industry in Canada

How Canadian retailers should adjust their digital marketing strategies to best engage with their multi-devices consumers today? Read more

Data Gem Jul. 13, 2016 | Share

Russia: News Websites Making Headlines for Mobile Consumption

The speed at which reporting occurs means consumers nowadays benefit from being able to carry devices to access news, in their pockets. While almost half of Russians are accessing the Internet across multiple platforms, the scales have tipped in favour of mobile when looking at reach and time spent online. The category reach of the News/Information... Read more

Data Gem Jun. 30, 2016 | Share

Dutch Spend Half of Desktop Time Watching Videos

Dutch Spend Half of Desktop Time Watching Videos

As online video consumption continues to increase and expand onto new platforms, video plays an increasingly valuable role in the marketing mix. Desktop remains a growth platform for video, with a 16% increase in viewers from November 2015 to April 2016 meaning that 100% of the Dutch digital audience watches online videos. Understanding behaviours across... Read more

Data Gem Oct. 22, 2014 | Share

UK Consumers Increasingly Turn to Digital Channels for Health Information

NHS Total Digital Population in Millions

It is political party conference season in the UK, and the future of the National Health Service (NHS) is a hot topic. Consumers are increasingly recognising the importance of the NHS via digital channels too. Read more

Data Gem Mar. 3, 2014 | Share

Retail is the Fastest Growing Usage Category on Smartphones in Italy

Financial Services and Retail in M-Commerce Categories

The latest insights from our comScore Mobile Advisor Study show that the Total Italy Mobile Universe accounted for 48,000,000 users in the three-month average ending November 2013. Smartphone users represent 64.1 percent of the total Italian mobile audience, an increase of 23.5 percent from the previous year. Read more

Data Gem Sep. 20, 2012 | Share

The European Digital Day

The European Digital Day

The typical EU consumer spends the equivalent of a day (an average of 25.9 hours), online per month. Here’s a snapshot of what 397 million Europeans are doing to fill their time. 3 in 4 Europeans visited a Retail site during June 2012. Over 62% of the European internet audience visited a Games site in the month. Read more