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Data Gem Sep. 29, 2016 | Share

Digital-native Millennials embrace ‘traditional’ media outlets

As the first true digital natives, Millennials’ online behaviour has been a source of fascination across the globe, the UK being no exception. In many ways, they embrace modernity – 80% of UK Millennials access news/information content through mobile devices, exclusively or combined with desktop. The category is the 9th largest in reach amongst... Read more

Data Gem Sep. 22, 2016 | Share

Facebook retains Social Media crown for UK Millennials

The last few years have seen fierce competition for the Social Media crown. New and upcoming entities have emerged in the market, tackling digital networking in different ways. However, among the Millennials in the UK, one of the largest demographics and the first “digital natives”, no other provider has been able to undermine Facebook’s dominance. Read more

Data Gem Sep. 19, 2016 | Share

The Impact of Mobile on the Retail Category in Canada

How is Mobile impacting digital behavior towards the Retail Industry in Canada

How Canadian retailers should adjust their digital marketing strategies to best engage with their multi-devices consumers today? Read more

Data Gem Sep. 5, 2016 | Share

Malaysia: What Does Mobile and Multi-Platform Audience Evolution Mean for Content and Advertising?

Mobile and multi-platform usage in the Malaysia market has increased significantly over time. A recent analysis based on data from the comScore Mobile Metrix® and comScore MMXTM Multi-Platform services revealed some key findings. Read more

Data Gem Aug. 16, 2016 | Share

Dutch Engage 2x More with Airbnb Sites vs. Hotels Category Average

Dutch Engage 2x More with Airbnb Sites vs. Hotels Category Average

As the summer kicks off in the Netherlands, a peaking interest in travel affects how digital audiences engage with this type of online content. With an audience of 8 million unique visitors in the country, travel websites reached 60% of the Dutch audience in June 2016, and more than 57 million visits occurred across all sites in the category. Mobile... Read more

Data Gem Aug. 3, 2016 | Share

Brexit: 4 ways the EU referendum influenced internet consumption

Brexit: 4 ways EU referendum influenced internet consumption

The search for information and news around the UK’s historic referendum on the EU membership had a dramatic impact on digital behaviour. Key content categories such as Politics and Government saw significant changes to their audience behaviours and compositions, while mobile devices played a key role for instant news. The ‘referendum effect’ also... Read more

Data Gem Jul. 13, 2016 | Share

Russia: News Websites Making Headlines for Mobile Consumption

The speed at which reporting occurs means consumers nowadays benefit from being able to carry devices to access news, in their pockets. While almost half of Russians are accessing the Internet across multiple platforms, the scales have tipped in favour of mobile when looking at reach and time spent online. The category reach of the News/Information... Read more

Data Gem Jul. 7, 2016 | Share

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience

Mobile App vs Mobile Browser

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consumers’ consumption habits? An analysis of the mobile landscape taken from comScore Mobile Advisor reveals the differences in... Read more

Data Gem Jun. 30, 2016 | Share

Dutch Spend Half of Desktop Time Watching Videos

Dutch Spend Half of Desktop Time Watching Videos

As online video consumption continues to increase and expand onto new platforms, video plays an increasingly valuable role in the marketing mix. Desktop remains a growth platform for video, with a 16% increase in viewers from November 2015 to April 2016 meaning that 100% of the Dutch digital audience watches online videos. Understanding behaviours across... Read more

Data Gem Jun. 16, 2016 | Share

How Europe was watching the UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category during the competition. Read more