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Data Gem Feb. 26, 2015 | Share

Mobile Metrix Reveals the UK’s Top Smartphone and Tablet Destinations

UKs Top Smartphone and Tablet Destinations

With the launch of comScore Mobile Metrix in the UK, comScore is able to report unduplicated audience sizes across app and browser usage, providing a comprehensive view of mobile audience reach on smartphone and tablet devices. Read more

Data Gem Aug. 27, 2014 | Share

iOS App Users Skew Younger than Android Counterparts

Mobile Platform App Audience Breakouts by Age

iOS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users. In addition, 57 percent of iPad users are under age 45 as compared to 53 percent of Android tablet users. Read more

Data Gem Mar. 7, 2012 | Share

iPad Ownership Grows Among all U.S. Income Segments

Income owners iPad US

Although upper income segments still represent the majority of iPad/iPad 2 owners in the U.S., all income segments are seeing impressive growth as more consumers* adopt iPad devices. Read more

Data Gem Mar. 7, 2012 | Share

The European Perspective: The Rise of the iPad

Growth iPad Owners Europe

iPad and iPad 2 ownership amongst the total mobile audience has seen a strong growth rate of 73.6 percent in EU5 (France, Germany, Italy, Spain and UK) since February 2011. In the three month average ending January 2012, 11.4 million mobile users owned an iPad in EU5, nearly doubling its 6.5 million audience from February 2011. A breakdown of EU5 markets... Read more

Data Gem Mar. 6, 2012 | Share

The Rise of the iPad

The Rise of the iPad

A look at the rise in iPad ownership in the U.S. among mobile phone consumers* highlights the tremendous growth both the iPad and the iPad 2 have seen since their inception. Since February 2011, the number of iPad owners has more than doubled to reach 16 million U.S. mobile users for the three-month average period ending January 2012. Read more

Data Gem Feb. 3, 2012 | Share

Nearly 34 Percent of EU5 Apple iPad Users Also Own an iPhone

Smartphone Ownership among Tablet Users

Information that was exclusively released in our latest white paper (Connected Europe: How Smartphones and Tablets are Shifting Media Consumption) shows that 33.7 percent of iPad users in EU5 (France, Germany, Italy, Spain and UK), also owned an iPhone. Read more

Data Gem Nov. 7, 2011 | Share

Apple iOS Surpasses Symbian in Share of Mobile Phones and Connected Devices in Use in EU5

OS Market Share by Audience Installed Base

Across the EU5, 91.4 million mobile subscribers reported using smartphones in the 3 month average ending August 2011, up 46 percent from last year. Although Symbian continues to have the largest share of the smartphone market, its audience among all mobile and connected devices in current use was recently surpassed by the Apple iOS audience. The iOS... Read more

Data Gem Nov. 3, 2011 | Share

Tablets Contribute 30% of Non-Computer Traffic

Tablets Contribute 30% of Non-Computer Traffic

The Silicon Alley Insider recently featured comScore Device Essentials in a Chart of the Day infographic on the iPads and tablet traffic. In September 2011, tablets in the U.S. contributed 30.4% of total Internet page views coming from mobile, tablets, and other non-computer devices - a sizeable increase of nearly 8 percentage points from May 2011.... Read more

Data Gem Oct. 11, 2011 | Share

Apple iOS Accounts for Majority of Non-Computer Traffic in the US

OS Market Share US August 2011

In August 2011, the iOS platform accounted for more than half (58.5%) of the share of total non-computer Internet traffic measured through browser-based page views in the U.S, with the iPad’s dominance in the tablet market playing a key role in its position. In fact, iPads delivered 97.2% of all tablet traffic and even edged out iPhones in delivering... Read more