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Smartphone Market Led by Android in Software, iPhone in Hardware
The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms. The two platforms now combine for 93 percent of the smartphone market, with Android holding onto a majority share at 51 percent and Apple not far behind at 42 percent. Notably, Apple nearly halved the market share gap over the past... Read more
Half of UK Smartphones Run on Android
In the UK, Android has increased its OS market share by 19 percent from 42 percent share of the market in May 2012 to 50 percent in the three month average ending May 2013. Apples market share amongst the 33.1 million UK smartphone owners has remained relatively stable, with a growth of 7 percent from May last year to reach 29 percent share in May... Read more
Facebook and Google Capture Majority of Time Spent Online in Switzerland
Over 5 million Swiss internet users browsed the web via a desktop PC or laptop in May 2013. A ranking of the top 20 properties shows that Google was the leading web destination with 4.7 million unique visitors during the month and Microsoft came in second place with 3.6 million users in Switzerland. Read more
Social Media Sites Capture a Third of Display Ad Impressions in Germany
More than 56 billion display ad impressions were delivered across the German web in April 2013. A breakdown of the top categories shows that social media sites captured a third of all display ad impressions in Germany that month, followed by entertainment sites with a 12 percent share and portals with 9 percent. Read more
New study finds that the IAB's Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners
The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. Read more
Who is Advertising on Facebook in France?
In France, a total of 60.5 billion display ad impressions were delivered across the internet in March 2013, of which, 13.5 billion were served on Facebook by over 2100 advertisers. Read more
Top 10 Websites in the Middle East and Africa
Nearly 135 million people used the internet from home or work across the Middle East and Africa in October 2012. Digibuzz, an online magazine in Egypt, recently published an infographic listing the top 10 websites in this region, based on comScore MMX data. Google took the top spot with nearly 122 million unique visitors in October 2012, reaching 90%... Read more
BSkyB Ads Reach 73% of UK Internet Users
In the UK, 75.3 billion display ad impressions were delivered during April 2012. Microsoft was the top advertiser by display ad impressions delivered (910 million), with BSkyB being the second largest advertiser in the UK with 776 million ad impressions. Interestingly, a look at the top advertisers by reach showed BSkyB to rank first, reaching 73% of... Read more
Apps Account for 4 in every 5 US Mobile Media Minutes
Today comScore announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Read more
Android Accounts for Majority of Japans Smartphone Market
More than 19.3 million people in Japan owned smartphones during the three months ending in February 2012, up 28 percent versus November. Androids share of the smartphone market reached 61.4 percent, while Apple ranked second with 34.2 percent of the smartphone market (up 1.3 percentage points versus November 2011), followed by Microsoft, which accounted... Read more