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Data Gem Jul. 7, 2016 | Share

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience

Mobile App vs Mobile Browser

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consumers’ consumption habits? An analysis of the mobile landscape taken from comScore Mobile Advisor reveals the differences in... Read more

Data Gem Jun. 8, 2016 | Share

Germany: The Rise and Growth of App Usage

App usage on Smartphones drives a growing share of user time, but brands must overcome the hurdle of users’ download habits to capitalize. Read more

Data Gem Mar. 1, 2016 | Share

Mobile Millennials: Retail Myths and Realities

Mobile devices have changed the way consumers purchase goods. Processes that were historically performed entirely offline have been transformed with the presence of smartphones and tablets that accompany consumers on their visits to retail stores. Read more

Data Gem Oct. 19, 2015 | Share

Mobile is now more engaging than desktop in Canada

Mobile is now more engaging than desktop in Canada

As Canadians ease their way into a ‘Multi-Platform Majority,’ successful marketers are delivering seamless and engaging brand experiences across desktop and mobile devices. While just over half of Canadians are accessing the Internet across platforms, the scales have already tipped in favour of mobile when looking at time spent online. Fully 56%... Read more

Data Gem Sep. 29, 2015 | Share

Over a quarter of UK smartphone users use their phones while watching TV

36.1% of UK Smartphone owners used their phone while watching TV. The disparity between users conducting tasks related to the program and unrelated present new considerations for brands wishing to align with, or disrupt TV advertising. Read more

Data Gem Sep. 2, 2014 | Share

Over a Third of U.S. Smartphone Owners Download At Least One App Per Month

Smartphone Users Number of App Downloads Per Month

“There’s an app for that.” Yes, there probably is an app for just about any task a smartphone user hopes to complete, but our recent U.S. Mobile App Report shows that a staggering 42 percent of all app time spent on smartphones occurs on the individual’s single most used app. Read more

Data Gem May. 9, 2014 | Share

Travel m-Commerce in Germany on the Rise

Travel m-Commerce in Germany on the Rise

With m-Commerce continuously on the rise, the Travel industry has experienced particularly strong growth rates in this area. Nearly 700.000 people purchased an airline ticket or hotel accommodation via their mobile phone in March 2014, a Year-on-Year increase of 39%. Read more

Data Gem May. 1, 2014 | Share

Online Video Trends in Germany: PC and Mobile

Online Video Trends in Germany PC and Mobile

In February 2014, 44.9 million people (equaling 79% of Germany’s online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile video consumption continues to rise. Read more

Data Gem Mar. 3, 2014 | Share

Retail is the Fastest Growing Usage Category on Smartphones in Italy

Financial Services and Retail in M-Commerce Categories

The latest insights from our comScore Mobile Advisor Study show that the Total Italy Mobile Universe accounted for 48,000,000 users in the three-month average ending November 2013. Smartphone users represent 64.1 percent of the total Italian mobile audience, an increase of 23.5 percent from the previous year. Read more

Data Gem Nov. 7, 2013 | Share

Taking Pictures of Products Is Main In-Store Activity for French Smartphone Owners

Top 5 Activities in a Retail Store by French Smartphone Owners

There were 28.4 million French smartphone owners in the three month average ending September 2013, which constitutes nearly 60 percent of the total French mobile audience. During the month nearly 20 percent of these French smartphone users took a picture of a product whilst in a physical retail store. Read more