Year in Review 2022
In August 2022, more than 45 million individuals in the United Kingdom used a mobile app with e-commerce capabilities – a seven percent increase compared with August 2021. Not all retail categories grew at the same pace. Zooming in, we see that a handful of individual apps stand out, chiefly across fast food, supermarkets, variety store chain. The Greggs app, in particular, tops the ranking with an 121% increase year-on-year (see table below).
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In the infographic “the 5 fastest growing m-commerce apps in the UK”, we take a closer look at those five m-commerce apps and identify which demographic segments underpin their growth. Also, we quantify their social media performance.