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MobiLens Plus Launches in April Featuring New Product Enhancements Including Combined Insights on Smartphone and Tablet Ownership
RESTON, VA, June 5, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for April 2015. Data from this report is based on MobiLens Plus, an enhanced version of the MobiLens product that combines insights on smartphone and tablet ownership and features a variety of new insights on consumer mobile behaviors. To learn more about MobiLens Plus, please visit: http://www.comscore.com/Products/Audience-Analytics/MobiLens-Plus.
In April 2015, Apple ranked as the top smartphone manufacturer with 43.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share188.6 million people in the U.S. owned smartphones (76.9 percent mobile market penetration) during the three months ending in April.* Apple ranked as the top OEM with 43.1 percent of U.S. smartphone subscribers (up 1.8 percentage points from January). Samsung ranked second with 28.6 percent market share, followed by LG with 8.4 percent (up 0.4 percentage points), Motorola with 4.9 percent and HTC with 3.7 percent (up 0.1 percentage points).
Top Smartphone OEMs3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Share (%) of Smartphone Subscribers
Total Smartphone Subscribers
* Beginning with April 2015 data, MobiLens Plus includes an improved sample weighting methodology that incorporates additional controls for smartphone and tablet populations. This enhancement resulted in a step change increase in the total mobile population but had minimal impact on key market share dynamics. The 3-month average ending April 2015 was calculated by averaging April’s MobiLens Plus numbers with March and February’s numbers from the traditional MobiLens product in order to preserve the 3-month rolling trend in our public monthly reporting.
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in April with 52.2 percent market share, followed by Apple with 43.1 percent (up 1.8 percentage points from January), Microsoft with 3 percent, BlackBerry with 1.5 percent and Symbian with 0.1 percent.
Top Smartphone Platforms3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 71.1 percent of the app audience, followed by YouTube (57 percent), Google Search (51.8 percent) and Facebook Messenger (51.8 percent).
Top 15 Smartphone AppsApril 2015Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: Comscore Mobile Metrix
Top 15 Apps
For more information: Request a Demo of Mobile Metrix or Request a Demo of MobiLens
About Mobile MetrixComscore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.